Okay, the title might be a little over-the-top but this is a pretty weird/interesting story.
Earlier today (yesterday? Ugh why am I up so late/early?) a GameStop in West Hollywood held a promotional event, giving players a chance to get some hands-on time with Smash for Wii U before its release on November 21. Many players from the SoCal Smash scene were in attendance, alongside D'Ron "D1" Maingrette who was acting as host. Even if you don't recognize his handle, you may have seen him commentating this year's Smash Invitational during E3. Being one of the pillars of the Smash community, everyone's ears perked up when he put out the following tweet:
Sitting at lunch in bewilderment. A random 10 year old girl was destroying everyone in Smash 4 at the Gamestop!!! BRUUUHHHHH!!!!— D1 @ #SSW (@xD1x) November 8, 2014
A complete unknown, the young girl earned herself the moniker Karissa the Destroyer for the dominating manner in which she dismantled a majority of her opponents. One of the attendees managed to capture a fair amount of her rampage on his phone, and another caught her beating D1 with a convincing 2-stock victory (exhausting both of her opponent's lives without losing any of her own).
So I guess the title of that video is a bit of a spoiler. You see, while some players, like Keith "Southpaw" Gordon, took their loss in stride, others, like Sky Williams, started getting an inkling that something was amiss. Key tells included Karissa showboating by performing difficult combos without looking at the screen and a third controller plugged into the Wii U with a wire that mysteriously disappeared behind the stage. Sky's full account of his experience is definitely worth a read, but it culminated in him witnessing a top Smash player, who had not been seen by anyone during the course of the event, hastily sneaking away from the GameStop after the event had ended.
It's a casting call for people with some experience in Smash to act as ringers and lose to "[the casting company's] girl". The twitterverse reacted in its usual fashion. Many people merely brushed it off as nothing more than a cute joke. Some took exception to the idea that someone had put one over on them and responded in the traditional fashion with insults and, apparently, death threats accusing anyone in attendance of being in on it. And while the actual wording of the casting call seems to indicate that the plan has always been to reveal the truth in a future marketing push, others, like designer, ex-Smasher, and advocate for women in competitive gaming Lil "Milktea" Chen were more concerned about the impact such a stunt could have on young female gamers looking for inspiration, and the social implications of the fact that any such repercussions likely never even crossed the minds of the professionals behind this marketing campaign.
It's hard to think of a worse time for a marketing campaign centered around a fake gamer girl being backed by a male player. But whether this crops up later as a TV ad or a web promo or simply another thing for people to not pay attention to while they're shopping at GameStop, at least now you'll have some idea of where it came from.