Overview
The Burger King was a mascot character that was used in various forms of marketing for the fast food chain Burger King.
The King appeared in several budget Xbox 360 games sold by Burger King at the console's launch; most enduring of these was Sneak King, a third-person stealth game in which the King creeps around giving food to unsuspecting people. He was also a coach in EA Sports' Fight Night Round 3.
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