Overview
Ulala used for promotional material in 1999, and as she appears in Space Channel 5.Ulala works for Space Channel 5 in a segment called "Ulala's Swingin' Report Show". She spends most of her time battling aliens by dancing, and rhythmically shooting. She is always on the go, and has been recognized as a hero for her heroic acts by saving the Galaxy on several occasions.
While recording for her show, Ulala is repeatedly being harassed by her arch-rival Pudding, a reporter for Channel 42. Pudding cannot stand Ulala and sees her as a threat towards her career, while Ulala can find the Channel 42 reporter annoying and sometimes rude. However, Ulala and Pudding always team up and believe there are bigger issues in the Galaxy other than their rivalry.
Being one of Sega‘s most popular characters, Ulala appears as a cameo character in several of their media, and sometimes even as a playable character.
Reception
Ulala's character was critically acclaimed by people who reviewed the Space Channel 5 video games. Ulala has been nominated for several awards, and won several of them over the years.
In 2000, she was considered for a balloon in the Macy's Thanksgiving Day Parade.
Ulala is seen as the second most-popular Sega character of all-time, the first being Sonic the Hedgehog. She was well-received and is recognized as one of the best leading women in video games.
Lawsuit
In 2003, pop star Miss Lady Kier filed a lawsuit against Sega, claiming the company based Ulala's character and styling on her own. She said Sega had approached her before the game's release asking permission to use her song "Groove is in the Heart" to promote the game, an offer which she declined. During the 3-year battle, Sega came up with sufficient evidence to prove not only that the character was not based on her likeness, but that they hadn't even heard of her at the time the game was released. She lost the case and was forced to pay Sega's legal fees.
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