Blizzard Unveils its Nefarious Plan to Make You Play World of Warcraft Again

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Avatar image for alex
Posted by alex (3481 posts) -
I've abandoned my level 36 Dwarf rogue!
I've abandoned my level 36 Dwarf rogue!

You may have heard about World of Warcraft's recent drop in subscribers. Once known as the world's most ubiquitous massively multiplayer online role-playing game (hell, it still pretty much is), the game has lost a decent number of players in the last fiscal year or so, though there are still something like 10 million of them currently active.

Unsurprisingly, Blizzard is not interested in having players leave WoW. Instead, the publisher is exclusively interested in making those players who have dropped out come back. And they're removing quite a few barriers to entry in order to make it happen.

Today the publisher announced the new Scroll of Resurrection, a deeply nefarious device existing players can unleash on so-called "friends" who have abandoned the battle for Azeroth like Daniel Plainview abandoned his child. Should the wayward player happen to accept the aforementioned scroll, they'll be able to jump back into the game with the following perks:

  • A single character immediately boosted all the way to level 80
  • A FREE upgrade to Cataclysm (which means that someone who hasn’t played since the original release would receive all of the game’s additional content for free, including the Wrath of the Lich King and Cataclysm expansions.)
  • An optional FREE character move and faction change (specifically to the inviter’s realm and faction.)
  • 7 FREE days of game time, available immediately

    That's all well and good for the former turncoat who saw the error of their ways and came crawling back because they got a bunch of free stuff, but what of the loyal player who sent the scroll? What reward awaits them for their distribution of email fliers to their former guildmates? They will be getting free mounts. Provided the newly scrolled friend renews and pays for at least 30 days of play, Alliance players will receive a free Spectral Gryphon, while Horde characters get a free Spectral Wind Rider.

    All of this does, of course, hinge on former players having friends who still play World of Warcraft. Blizzard isn't just sending these things out all willy-nilly. Also, this is a limited time offer, so if you are planning on sending out a scroll, head over on to Blizzard's official page for this whole promotion and get crackin'.

  • Staff
    Avatar image for alex
    #1 Posted by alex (3481 posts) -
    I've abandoned my level 36 Dwarf rogue!
    I've abandoned my level 36 Dwarf rogue!

    You may have heard about World of Warcraft's recent drop in subscribers. Once known as the world's most ubiquitous massively multiplayer online role-playing game (hell, it still pretty much is), the game has lost a decent number of players in the last fiscal year or so, though there are still something like 10 million of them currently active.

    Unsurprisingly, Blizzard is not interested in having players leave WoW. Instead, the publisher is exclusively interested in making those players who have dropped out come back. And they're removing quite a few barriers to entry in order to make it happen.

    Today the publisher announced the new Scroll of Resurrection, a deeply nefarious device existing players can unleash on so-called "friends" who have abandoned the battle for Azeroth like Daniel Plainview abandoned his child. Should the wayward player happen to accept the aforementioned scroll, they'll be able to jump back into the game with the following perks:

  • A single character immediately boosted all the way to level 80
  • A FREE upgrade to Cataclysm (which means that someone who hasn’t played since the original release would receive all of the game’s additional content for free, including the Wrath of the Lich King and Cataclysm expansions.)
  • An optional FREE character move and faction change (specifically to the inviter’s realm and faction.)
  • 7 FREE days of game time, available immediately

    That's all well and good for the former turncoat who saw the error of their ways and came crawling back because they got a bunch of free stuff, but what of the loyal player who sent the scroll? What reward awaits them for their distribution of email fliers to their former guildmates? They will be getting free mounts. Provided the newly scrolled friend renews and pays for at least 30 days of play, Alliance players will receive a free Spectral Gryphon, while Horde characters get a free Spectral Wind Rider.

    All of this does, of course, hinge on former players having friends who still play World of Warcraft. Blizzard isn't just sending these things out all willy-nilly. Also, this is a limited time offer, so if you are planning on sending out a scroll, head over on to Blizzard's official page for this whole promotion and get crackin'.

  • Staff
    Avatar image for fuga
    #2 Edited by Fuga (207 posts) -

    Thank god I didn't buy Cata.

    Avatar image for csl316
    #3 Posted by csl316 (13925 posts) -

    Never again.

    Avatar image for phrosnite
    #4 Posted by phrosnite (3519 posts) -

    Never could get into WoW, it just felt super boring. GW ftw. GW2 should be awesome :P

    Avatar image for frank_mann
    #5 Posted by Frank_Mann (56 posts) -

    Nope.

    Avatar image for benny
    #6 Posted by Benny (2009 posts) -

    The scroll has been around for years and this is just a revamp of it. It's quite a bit of stuff for free though. I guess it means all the expansions are obsolete for anyone with an old WoW account too.

    Removing the level grind is madness to me. It's basically them admitting it's not worth playing through it.

    Avatar image for AxleBro
    #7 Posted by AxleBro (810 posts) -

    no.

    Avatar image for nurabsal
    #8 Posted by Nurabsal (45 posts) -

    pass

    Avatar image for forcen
    #9 Posted by Forcen (2294 posts) -

    I saw this pop up on the Starcraft and Diablo parts of Battle.net of all places. They really want to get the lost ones back.

    Avatar image for slightconfuse
    #10 Posted by SlightConfuse (3996 posts) -

    wha that is really enticing, might sign up for it

    Avatar image for milkman
    #11 Posted by Milkman (18913 posts) -

    Dude, fucking what?  
     
    The Scroll of Resurrection feature has been around forever, for the record but obviously, never quite like this. I wonder if I used the old Scroll of Resurrection in the past, am I now allowed to use this new one?

    Avatar image for demoskinos
    #12 Posted by Demoskinos (17325 posts) -

    What in the HELL is the point of getting a lvl 80 out of the gate? Isn't half the fun the journey to the top? I mean....fuck. =\

    Avatar image for ajamafalous
    #13 Posted by ajamafalous (13405 posts) -
    @Demoskinos said:

    What in the HELL is the point of getting a lvl 80 out of the gate? Isn't half the fun the journey to the top? I mean....fuck. =\

    Not if you've already played through it a ton of times.
    Avatar image for drdarkstryfe
    #14 Posted by DrDarkStryfe (2080 posts) -

    @Demoskinos: Blizzard has always been about the endgame. All of the quest revamps in Cataclysm were simply there to speed things along.

    Avatar image for wjist
    #15 Posted by WJist (330 posts) -

    So, if your guild is feeling awfully dusty and lonely these days (sorry guys, I've moved on from WoW!), have a free raid buddy on the house from Blizzard.

    Avatar image for coolyetidance
    #16 Posted by CoolYetiDance (78 posts) -

    I'm good, thank you!

    Avatar image for cassus
    #17 Posted by cassus (401 posts) -

    @Milkman: You are. the player you "resurrect" needs to have had his account deactivated for at least 90 days. There are next to no limitations on the user who sends the scroll, though. Limiting scroll-sending would only give blizzard less subscribers, so that wouldn't make much sense. Doubt you'll get more mounts, though, as I believe you get a mount for all your characters.. That might not be the case.

    Avatar image for sinful
    #18 Posted by Sinful (218 posts) -

    boring

    Avatar image for cubidog1
    #19 Posted by Cubidog1 (414 posts) -

    Thats a good strategy by Blizzard.

    Avatar image for subjugation
    #20 Posted by Subjugation (4963 posts) -

    No thanks. Now, if one of those perks had been access to the GW2 beta you would have my attention. Sorry Blizzard.

    Avatar image for buft
    #21 Posted by buft (3409 posts) -

    I wonder if any of my friends are still playing, haven't played since wrath of the Lich king but i could go for this

    Avatar image for babychoochoo
    #22 Posted by BabyChooChoo (6563 posts) -

    I love reading the comments on any article about WoW.

    Avatar image for dudeglove
    #23 Posted by dudeglove (12579 posts) -

    evil

    Avatar image for jimi
    #24 Posted by jimi (1149 posts) -

    Dota2 and SC2 are my current addictions, can't handle a third. No thanks.

    Avatar image for milkman
    #25 Posted by Milkman (18913 posts) -
    @cassus said:

    @Milkman: You are. the player you "resurrect" needs to have had his account deactivated for at least 90 days. There are next to no limitations on the user who sends the scroll, though. Limiting scroll-sending would only give blizzard less subscribers, so that wouldn't make much sense. Doubt you'll get more mounts, though, as I believe you get a mount for all your characters.. That might not be the case.

    Sorry, I meant if the Scroll was used ON me. I've had a friend use it on me in the past and at the time, the rule was that you can only be "resurrected" by the scroll once. Now, that I've stopped playing again and the rules of the scroll has changed, I'm wondering if I could be resurrected by it again. I'm guessing probably not but there is definitely a character on my account that could use the server transfer and boost to 80.
    Avatar image for red
    #26 Posted by Red (6146 posts) -

    Damn. That optional faction and server change is hella enticing. I've got a friend who's been trying to get people back into WoW, he may finally get me to resub with this.

    Avatar image for veektarius
    #27 Posted by Veektarius (6102 posts) -

    @Demoskinos: Not if your friends are already level 85 and you'll have to solo your way up.

    Avatar image for ultimaxe
    #28 Posted by UltimAXE (573 posts) -

    I don't even know what Blizzard would have to do to get me back into WoW. Drastically reducing the cost of the subscription would be a start.

    Avatar image for fazzle
    #29 Posted by fazzle (348 posts) -

    Maybe I just don't "get" WoW, but in no way would this entice me to come back. Character leveled up to 80 for you? Sweet! Now I can come back and...not have to play the game at all? I'm confused.

    Avatar image for zaapp1
    #30 Posted by Zaapp1 (711 posts) -

    Interesting timing... SWTOR just sent people 1-week trial codes to give to their friends, no end-game stuff though.

    Avatar image for canteu
    #31 Edited by Canteu (2968 posts) -

    I'm not sure of the point of giving somebody a free level 80 character.

    1. They won't know what the fuck to do with it and will be a detriment to any player they have to co-operate with

    2. There is nothing to do at level 85.

    Avatar image for brackynews
    #32 Edited by Brackynews (4387 posts) -

    A free upgrade to Cataclysm right before Pandaria comes out? Well played. :/

    I wonder how many of the 600 pink slips worked on any of this (from the business and marketing side)? Damn.

    Avatar image for cwdawg1224
    #33 Posted by cwdawg1224 (342 posts) -

    This sounds like a very crummy tradeoff. The person who leaves them and then gets bribed into coming back gets rewarded greatly, but the people who always stayed loyal with a subscription and even did Blizzard's job of enticing people to return get a little pat on the back.

    Avatar image for negativecero
    #34 Posted by NegativeCero (3141 posts) -

    As someone who has never played WoW that sounds pretty good, though I obviously couldn't take advantage. But that's okay because I will never let myself play MMO's.

    Avatar image for monetarydread
    #35 Posted by MonetaryDread (2766 posts) -

    Well damn. My friend Tavis is trying to get me back into WOW lately (I haven't played since Burning Crusade), and this might actually do it.

    Avatar image for lotan
    #36 Posted by Lotan (250 posts) -

    Crack is wack,

    Avatar image for spiceninja
    #37 Posted by spiceninja (3239 posts) -

    Hot damn.

    Avatar image for monkeystick
    #38 Posted by monkeystick (344 posts) -

    I'd be more interested if they bundled all past expansions into the current expansion (like EverQuest does). As it is now I'd have to buy three expansions just to catch up.

    Avatar image for aarny91
    #39 Posted by Aarny91 (3959 posts) -

    Hmm. It's the straight to 80 thing that interests me.

    Avatar image for benny
    #40 Posted by Benny (2009 posts) -

    @monkeystick: no, this gives you access to cataclysm and a level 80 character instantly, you wouldnt need the other expansions.

    Avatar image for derekdanahy
    #41 Posted by DerekDanahy (884 posts) -

    I'm glad this got a news article because when I first heard about the perks my head nearly exploded.

    Avatar image for soothsayergb
    #42 Posted by SoothsayerGB (1500 posts) -

    I am logged into WoW right now. Its a shitstorm in chat!

    Avatar image for monkeystick
    #43 Posted by monkeystick (344 posts) -

    @Benny: Oh neat, I saw the part about Cataclysm but must have glazed over the part about it including past expansions. Very nice indeed.

    Avatar image for katkillad
    #44 Posted by Katkillad (157 posts) -

    the only way i'd come back, is if they gave me the diablo 3 beta/demo

    Avatar image for nikells
    #45 Posted by Nikells (4 posts) -

    I lost interest in WoW because they kept making the levelling easier and easier for new folks (making me question what the point of having levels was at all?)

    This new push just makes me want to return to WoW even less if anything.

    Avatar image for citizenjp
    #46 Posted by CitizenJP (1393 posts) -

    Relatively proud to say I never got into World of Warcraft. :P

    Avatar image for nikells
    #47 Posted by Nikells (4 posts) -

    @Katkillad said:

    the only way i'd come back, is if they gave me the diablo 3 beta/demo

    They were offering the retail version of Diablo 3 for free if you subscribed to WoW for a year or something a while ago. Sold?

    Avatar image for zyn
    #48 Posted by zyn (2765 posts) -

    WoW!

    Avatar image for nerolus
    #49 Posted by Nerolus (278 posts) -

    Hey man, want some crack? I know it's the old shit but I'll throw in an extra rock if you buy it right now. I got a new flavor coming up soon that'll revolutionize your shit - you wait and see.

    Avatar image for drmckittrick
    #50 Posted by DrMcKittrick (264 posts) -

    They should give everyone a pass to lvl 80. I have a 34 Shaman I just don't feel like leveling up.

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