The gender wars aspect of gaming is quite prevalent, but we have very few actual statistics on the breakdown between male and female gamers. Some studies show that it's nearly 50/50, and then other people see that and say that it's only 50/50 because of crappy facebook games, and those people say that most women don't play "hardcore" games, and someone else will say that people who think that way are sexist assholes, and so on, and so on.
The thing is, we never really get many actual statistics and facts about the subject. The closest thing to an actual stat concerning "hardcore gaming" that I'm aware of is that "18% of Mass Effect 3 players choose to play as a female protagonist." And while this does tell us a little about the number of people who choose to play as a female, it's not an actual gender breakdown.
Now, as much as I'm opposed to a requirement of having a camera aimed at me while I play video games in the privacy of my own home--a camera so advanced that it can read your pulse and see your heartbeat--and although I never intend to buy an Xbox One, I do wonder what else the Kinect could potentially tell us about gamers.
While I've not read an article that says one way or another, If the kinect could see gender or estimate age, it could provide an insane amount of data on questions that publishers would kill for. Imagine actually having an answer to these current unknowns:
What is the ratio of women to men who play first-person shooters?
What is the ratio of women to men who play dance games?
What is the ratio of women to men who play racing games?
What is the ratio of women to men who play puzzle games?
What is the ratio of women to men who play horror games?
What is the ratio of women to men who play tournament fighters?
And beyond that, what if Kinect could tell the difference between children and short adults?
What is the ratio of children to adults who play "M" rated titles?
What is the ratio of children to adults who play Call of Duty, compared to those who play Battlefield?
Now I think you can all see how this data would be an absolute goldmine for Microsoft, but then the question becomes how would they use it? Would they publish some of it publicly? Would they sell it to publishers? Would publishers be granted access to the data in exchange for some form of exclusivity?
And while this is going a bit beyond the initial intent of this thread, if the Kinect can read changes in your heartbeat or pulse, what if the Kinect can "see" your response to advertising? Personally, this all sounds a lot more invasive than I am willing to allow, but the data it could reveal is unprecedented.
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