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Apple Denies Paying EA to Delay Plants vs. Zombies 2 on Android [UPDATED]

Frank Gibeau, head of EA Labels, told EA employees the delay was due to a "truckload" of money from Apple.

UPDATE: Apple is denying the substance of the comments made by Gibeau.

A company spokesperson described Giant Bomb's story as "not true" and said no money was exchanged.

When these deals are made in the games industry, it's often a co-marketing deal, not a briefcase full of cash. It's possible Gibeau meant this but chose his words poorly. When asked whether Apple and EA had brokered an agreement regarding iOS exclusivity, the company would not disclose any details on its relationships.

Giant Bomb stands by the original quoting of Gibeau's comments.

--

Except in China, Plants vs Zombies 2 has only launched on iOS, and there is a very good reason for it: Apple reportedly paid for it.

2534820-img_3479.png

This detail was revealed during an internal town hall meeting held earlier today for publisher Electronic Arts.

“Apple gave us a truckload of money to delay the Android version [of Plants vs Zombies 2],” said Frank Gibeau, head of EA Labels.

Giant Bomb confirmed the quote with several sources who watched the presentation today.

It is unclear what a “truckload of money” means, and we have no further details on the apparent agreement between Apple and EA. Apple has not yet responded to my requests for comment.

"We can't comment on internal meetings," said a PopCap representative.

What it does indicate, however, is that Apple is acting more like a traditional video game platform holder than we might have previously speculated. Such deals are common in the hypercompetitive games industry.

What would drive Apple to strike such a deal with EA? Plants vs. Zombies 2 has launched on Android in China, and it’s outselling the iPhone version of the game six-to-one in that market, according to comments from Gibeau. He also told the crowd the Android version should be released everywhere else in a month or so, which would jive with EA’s previous “fall 2013” comments.

Plants vs Zombies 2 has been an enormous success for developer PopCap Games and EA, having been downloaded more than 25 million times already. The game has been lauded for being a worthy sequel, albeit not without intense scrutiny for switching to a free-to-play model.

Patrick Klepek on Google+
148 CommentsRefresh
Avatar image for wumbo3000
Posted by wumbo3000

Not surprised. PvZ is a huge franchise.

Avatar image for bunkerbuster05
Posted by bunkerbuster05

How much do you think a truckload is? Are we talking millions?

Avatar image for doe3879
Edited by doe3879

We hear microsoft and now sony as well doing it openly.

not a surprised

Avatar image for uninvincible
Edited by UnInvincible

I'm sure it was the "Best Deal".

Avatar image for elpoyodiablo
Posted by ElPoyoDiablo

Was it like...a Pickup truck? Or a real truck?

We need details here! Do your journalistic duty!

Avatar image for animathias
Posted by animathias

What would drive Apple to strike such a deal with EA?

$$$

Avatar image for professoress
Edited by ProfessorEss

I just assumed everyone assumed this.

Avatar image for phished0ne
Posted by Phished0ne

Was it like...a Pickup truck? Or a real truck?

We need details here! Do your journalistic duty!

It was a dumptruck.

Avatar image for mackinder
Posted by Mackinder

Oh wow. I didn't expect Apple to be doing that. I guess they understand the value of their App Store and how it's always the place that the big apps hit first. Interesting.

Avatar image for morningstar
Posted by Morningstar

Not surprising at all. Fair play to Apple.

Avatar image for megasoum
Posted by megasoum

Not sure how this is news considering it happens almost every day in the gaming industry.

Avatar image for zeforgotten
Posted by ZeForgotten

So, this is just like every other day in the gaming industry, right?
Sorry I'm not a good enough actor like everyone else here to even act surprised at this :P

Avatar image for budwyzer
Edited by Budwyzer

@bunkerbuster05 said:

How much do you think a truckload is? Are we talking millions?

I hope it was more than they could possibly make back on the deal. Glad I've never bought an Apple anything, we have an ipad2 because the wife got one for nursing school for free.

Fuck apple, and fuck EA too. I'm glad this new title was F2P. It was shit compared to the first one and I didn't buy a goddamn thing to complete the game. Missed a $20 sale right here, bitches!

Avatar image for blipp18
Posted by BLipp18

i just hope apple didnt pay them to delay updates to the android version like with the first PvZ. Im not saying Apple paid them to do that to the first PvZ, just that EA took like a year to update the Android version after they updated the iOS version.

Also, WOW, something on giantbomb about mobile that doesnt completely dismiss Android as a platform.

Avatar image for patrickklepek
Posted by patrickklepek

@megasoum said:

Not sure how this is news considering it happens almost every day in the gaming industry.

It's news because Apple did it. Otherwise, I'm with you.

Avatar image for takeshikitano3
Posted by takeshikitano3

Though I had some fun with the original game on my iPod Touch, I really went all out when I got it on Vita. Great system for the game. Hoping PvZ 2 gets on Vita one day, and I also hope that means I can avoid this free-to-play crap.

Avatar image for mackinder
Posted by Mackinder

Oh man, it's great seeing everyone's reaction of, "This happens all the time - it's not news". When that exact sentiment has been addressed in the article.

Avatar image for arrested_developer
Edited by Arrested_Developer

Jeff Green was later seen smoking cigars while bathing in champagne.

Avatar image for humanity
Posted by Humanity

Fuck Microsoft tho.. w-wait.. Apple?

Avatar image for djhicks1
Edited by djhicks1
Avatar image for krakn3dfx
Edited by Krakn3Dfx

EA is in the business of taking large sums of money for timed exclusives, news at 11.

Avatar image for thebiolover
Posted by TheBioLover

Hot scoopz.

Avatar image for winternet
Posted by Winternet

Tomorrow's headlines: Jeff Green seen aboard a private jet made of gold. "I'm fucking Jeff Green and I'm in a fucking jet made of gold, because VIDEO GAMES!"

Avatar image for mcfart
Posted by Mcfart

I really hope they drove in a truck full of money.

Avatar image for pxabstraction
Posted by PXAbstraction

"What would drive Apple to strike such a deal with EA? Plants vs. Zombies 2 has launched on Android in China, and it’s outselling the iPhone version of the game six-to-one in that market"

But...but...I thought no one bought software on Android, especially in China where everyone supposedly pirates everything. At least, that's what the tech press constantly says and the tech press is always based in astutely researched facts!

Avatar image for mrfluke
Edited by mrfluke

surprised apple even cared to do that.

Avatar image for patrickklepek
Edited by patrickklepek
Avatar image for iamjohn
Posted by iAmJohn

I wonder if we'll ever find out how much. Would equally love to know just how much Microsoft is (so obviously) paying for Peggle 2 and PvZ: Garden Warfare timed exclusivity too. It's so weird that Popcap has somehow become a bargaining chip for EA to shape the console war and yet here we are.

Avatar image for green_incarnate
Posted by Green_Incarnate

Someone should pay me for not putting out a game.

Avatar image for alo81
Posted by Alo81

@arrested_developer: Are you sure he wasn't smoking cigars, laughing, and burning a portion of that truckload of money on a BBQ grill?

Online
Avatar image for giant_frying_pan
Posted by giant_frying_pan

It's the lack of PC version that really annoyed me. Although I wouldn't want to get it on Origin instead of Steam as I would likely have to.

Avatar image for reddwarf42
Posted by reddwarf42

Wow. I'm surprised Apple actually did this. I always thought they didn't give a shit about games. I guess that's changed since Steve Jobs is no longer in charge.

Avatar image for darkshaper
Edited by DarkShaper

@pxabstraction said:

"What would drive Apple to strike such a deal with EA? Plants vs. Zombies 2 has launched on Android in China, and it’s outselling the iPhone version of the game six-to-one in that market"

But...but...I thought no one bought software on Android, especially in China where everyone supposedly pirates everything. At least, that's what the tech press constantly says and the tech press is always based in astutely researched facts!

Why would anyone pirate a free to play game?

Avatar image for ravelle
Posted by Ravelle
2550616-6130587997-75135-.jpeg

Avatar image for bbalpert
Posted by BBAlpert
Avatar image for beachthunder
Posted by BeachThunder
Avatar image for professoress
Edited by ProfessorEss

@iamjohn said:

It's so weird that Popcap has somehow become a bargaining chip for EA to shape the console war and yet here we are.

I find it weirder that it's not that weird. Popcap just seem to have that "that" - that "just looks good, just feels good" style to their games.

Avatar image for wibby
Posted by wibby

What a bunch of arseholes.

Avatar image for americanrifle
Edited by AMERICANRIFLE

SO.................HOW SHOULD I........................FEEL???????

Avatar image for 2kings
Posted by 2kings

Doesn't make sense. How many people are going to buy an Apple product for just this game? Does anyone buy ipads or iphones for just the games? Seems like a waste.

Avatar image for peritus
Edited by peritus

@pxabstraction said:

"What would drive Apple to strike such a deal with EA? Plants vs. Zombies 2 has launched on Android in China, and it’s outselling the iPhone version of the game six-to-one in that market"

But...but...I thought no one bought software on Android, especially in China where everyone supposedly pirates everything. At least, that's what the tech press constantly says and the tech press is always based in astutely researched facts!

Why would anyone pirate a free to play game?

Principle? i guess? :p

Avatar image for jonnyboy
Edited by jonnyboy

FYI:1 Truck Load roughly equates to 2.5 Shit Tonnes.

Avatar image for joshwent
Posted by joshwent

@mrfluke said:

surprised apple even cared to do that.

Seems like this move might be more about Apple's campaign of trying to get a leg up Asian made devices sold in the West (Samsung), rather than just trying to secure IPs for the heck of it.

Avatar image for jatsway
Posted by jAtSway

I'm surprised at this, as I had thought that apple felt secure enough that they had no need for exclusives. What's next? Games published by "Apple Studios"?

Avatar image for lurkero
Posted by Lurkero

Apple has not been known to pay for exclusivity on iOS. That's why this is news.

Avatar image for hkz
Edited by HKZ

@blipp18: the original was no better at being updated on iOS either. It took months for the retina graphics update to come out after the iPhone 4 was released (like 4-6 months I think) and it still hasn't been updated to fit the entire screen on the four inch screen devices. Updates were very few and far between on all platforms.

Avatar image for eribuster
Posted by Eribuster

Money hats!

I was wondering when Apple would be handing them out for games.

Avatar image for bunkerbuster05
Posted by bunkerbuster05

Oh man, it's great seeing everyone's reaction of, "This happens all the time - it's not news". When that exact sentiment has been addressed in the article.

Dude nobody reads the articles anymore, it's all about the pictures! :P

Avatar image for babylonian
Posted by babylonian

It is unclear what a “truckload of money” means,

i am going to go out on a limb here and say it probably means "a lot of money"