From the PS Blog - This is something that comes up almost annually and almost annually someone on this forum will do the stupid thing and destroy their body to try and win. Who will rise up to the challenge this time?
From September 15 through October 19, you can pick up a specially-marked $5 Taco Bell Big Box at participating Taco Bell locations and text in the code on the box for a chance to win. One winner will be selected approximately every 15 minutes!
The prize pack includes one PlayStation VR headset, two PlayStation Move motion controllers, a PlayStation Camera, and a $40 PlayStation Store credit that can be used toward the game of your choice. Winners will begin receiving their prize packs in early October.
Looking at the rules here, they're set up to give away over 3000 units of PS VR - which is a lot more than I thought they would. If nothing else, this is probably a good idea for Sony to get the word out that PS VR exists and you should all go buy Taco Bell and take a trip to the Best Buy or something to check them out.
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