How to advertise 3D games without people having 3D TVs
By monkeyking1969 1 Comments
Over the next few years Sony, Nintendo, and maybe even Microsoft will have to figure out how to advertise 3D games without people having 3D TVs to watch the advertisements on and will have to convey them in magazines without having to resort to expensive lenticular cards or putting cheap Red/Blue glasses in every issue.
I think Sony has a neat way to show off the games online or on a TV without any extra equipments...it a cheat...but it is useful for giving people the concept of 3D without them having it.
SEE IT HERE.
It’s not perfect, but you can get the feel of it and understand 3D a bit better using that sort of trickery. I think a lot of companies trying to sell 3D on TV or on the computer will use a similar method to convey what 3D movies, games, TV show, etc look like without people having the necessary tech.
In magazines I think high-end big budget titles might use that motion 3D hologram postcard tech. Putting that in a magazine would be very expensive, but it would be effective to convey that the game will be in 3D and what that means. On the other side in most cases such 3D holograms are usually removable meaning people would pull them out of the magazine and put them up on the wall or refrigerator which is 1000x increased exposure for the advertising. A slightly cheaper solution is to use the red/blue 3D glasses and put those cheap glasses in the magazine along with a few advertisements and some other content in 3D that shares the cost of the special printing around to several advertisers.
I really don't think 3D will go away. Just as with computer gaming, people will whine, "What now I need a $200 video card?!...screw that," but eventually people will accept it. They will conceed, "My TV comes with 3D therefore I can either use it or not. Or I can spring for the "better" TV that maybe doesn't need glasses but I'll settle for an experience where there are eight spots to sit to see the TV correctly." I think the first thing to go 3D will be cell phones and computers. Small screens typically with only one or two people (viewers) watching the screen. Eventually, in 10 years all TVs will be 3D and the cost will be how many view angles and screen brightness. In the end we’ll all have 3D screens in our lives even they people who HATE them and will always hate them will buckle under because in order to own a cell phone or a computer will mean having that ability “baked-in” to the hardware. Those people will turn it off because it gives them a splitting head-ache, but from time to time they will be forced to use it to watch something or do something that needs 3D to work.
And that is point, just as with video cards that could render polygons and textures in 1995, most people won't see the point because so few games and mostly just shooters needed them. Now nearly all games are 3D, even the ones that don't look 3D are made by rendering polygons in some cases. Now even the most basic netbook needs to be able to render some polygons to do anything. The same will happen with 3D more and more content will be 3D more and more uses for having that 3D will be made and eventually you need it.