I think you're less likely to see events like these as a yearly thing and more on a "when it's ready, it's ready" schedule, meaning when they have things to announce and they can provide a loaded show, sure, they'll put something on, because why not? Bring on a few dozen influencers willing to shill to pretend to be hyped up, sucker in your remaining fans, and bam, PR. The events themselves might lose money but as a long-form source of fan goodwill, it has to still have some meaning. Just maybe not every year. Give it some impact, put it on every three years or something like that, and you're good.
Or save it for Microsoft's big pressers, which is probably more likely.
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