The rumors are true: Electronic Arts has purchased PopCap Games and former games editor turned director of editorial and social media Jeff Green for $750 million.
Based on reaching certain financial milestones, the deal could reach as high as $1.3 billion, which jives with the original $1 billion number that was floating around not too long ago.
It's unclear how much Green, whose last name is quite a convenient coincidence, will make out of this.
The deal means EA now adds Plants vs. Zombies, Bejeweled, Peggle and other lucrative franchises into the company's lineup. EA has been aggressively moving into the mobile and social space in recent years, acquiring one of the biggest developers, PlayFish, for $300 million in 2009.
223 Comments