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From Dust, DRM and Why Ubisoft Can Only Blame Itself

Players are furious with the publisher over its handling of From Dust on PC. They should be.

Those three dots are Ubisoft's forum moderators. That wave is made up of Reddit commenters.
Those three dots are Ubisoft's forum moderators. That wave is made up of Reddit commenters.

What the hell, Ubisoft? Just a few weeks ago, everything seemed so simple.

"Ubisoft lied to us. The DRM requires you to have a constant internet connection, when they explicitly said this would not be the case."

"The DRM on this ass nugget is hilarious. I suggest you all get the fucker taken off. Stop slaughtering this game Ubisoft."

These are just a few comments pulled off From Dust's Facebook page, as fans take Ubisoft to task.

Ubisoft's DRM policies for PC games are handled on a case-by-case basis. The rationale behind each decision is sometimes difficult to figure out, but at the end of the day, it's Ubisoft's right to swing one way or the other, just as it's the right of PC customers to complain about the policies Ubisoft enacts. And complain they have.

Up until today, we were under the impression From Dust wasn't supposed to have DRM. Just a few weeks back--my email from Ubisoft is dated July 28--the company said From Dust would be an exception to the always-on Ubisoft DRM rule.

"I can confirm that From Dust will not require online connection to play the single player campaign and challenges," said company spokesperson Alex Monney.

Hackers were able to take down Ubisoft's login servers, a move done out of DRM protest.
Hackers were able to take down Ubisoft's login servers, a move done out of DRM protest.

This would be different than Ubisoft's handling of another upcoming Ubisoft product coming out on the PC, Driver: San Francisco, which would require an Internet connection to boot up and a constant connection to keep playing. Vocal concerns over this type of DRM, principle aside, stem from an incident where hackers brought Ubisoft's authentication servers down, stopping some users from playing Assassin's Creed II. This DRM was then stripped in favor of an online login. After that, no online connection was required. This altered DRM found its way into newer PC releases like Assassin's Creed: Brotherhood.

Still, Ubisoft hadn't settled on a consistent policy. Maybe it considered From Dust special; a new game from Out of this World developer Eric Chahi isn't something players would be as likely to torrent. Ubisoft has consistently cited piracy and DRM's effectiveness as the driver behind its DRM policies.

"[We have seen] a clear reduction in piracy of our titles which required a persistent online connection, and from that point of view the requirement is a success," said an unnamed spokesperson to PC Gamer last month.

On one torrent search engine site alone, there are nearly 2,000 players downloading a "cracked" version of From Dust. Piracy would happen anyway, but it's easy to see how much of that would be fueled by From Dust unexpectedly having DRM.

It doesn't help that, by all indications, the PC version is coming up short in a bunch of other areas, too: the frame rate is bizarrely capped to 30 frames-per-second and the camera control hasn't been optimized for a mouse.

"We are aware of some confusion over the inclusion of DRM in the release of From Dust on PC," said the company in a statement on the official Ubisoft message boards.

That would be an...understatement.

"To prevent any on-going confusion we would like to clarify From Dust PC will release with DRM requiring a one-time only online activation," continues the statement. "After which you will be able to play the game offline."

It's sort of "one-time only."

"After you have signed in and the game is running, you no longer need the internet connection for that session and can disconnect and play offline you so wish," said the company.

The key phrase here is "for that session," whereas Ubisoft's original statement suggested "no sessions."

Besides the DRM issues, the PC version has a capped frame rate and poor mouse controls.
Besides the DRM issues, the PC version has a capped frame rate and poor mouse controls.

Technically, Ubisoft has some wiggle room from its original statement. You don't need to be online in order to play the singleplayer or challenge modes, but you do need to be online to access them at all. It's a frustrating splitting of hairs. Given Ubisoft's communication issues with DRM in the past, however, if that's what it really meant, it should have been more upfront from the very start. It's not like players aren't used to this stance before.

"When we first introduced the connection requirement last year, we stated that our decision to implement it into our PC titles would be considered on a case by case basis and this remains true," said Ubisoft representative Dominic DiSanti last month, when I asked about Driver: San Francisco's DRM. "We will assess each future PC title and strive to offer the best gameplay experience possible while also ensuring that we are protecting the amazing work and effort of our talented creative teams."

ROOOOOOOOOOOOOOOOOOOOAR!
ROOOOOOOOOOOOOOOOOOOOAR!

PC gamers have a point when it comes to fears potential servers woes could prevent them from playing, but I'm sympathetic to the profound effect piracy's had on PC gaming, and I'm hard pressed to find too many instances where someone would find themselves without a connection.

That said, Ubisoft has no one to blame but themselves for this situation. It's not like its consumers haven't been actively asking for clarification on the DRM issue. The reason most of Reddit's gaming section has been flooded today with stories about From Dust's DRM is because the users feel lied to. If there's anything Ubisoft should have learned at this point, having gone through this combative cycle several times before, it's to be upfront. Consumers may push back, they may bitch to the heavens, but Ubisoft could say "We told you what to expect."

In that respect, Ubisoft failed.

Some users around the Internet are claiming Steam is offering refunds to upset users over the DRM. I've contacted Ubisoft about this but have not heard back. If you've managed to secure a refund, let me know, but when I submitted a customer service inquiry to Steam about the possibility of a From Dust refund, a representative basically told me it wasn't possible:

"As with most software products, we do not offer refunds or exchanges on games, DLC or in-game items purchased on our website or through the Steam Client. We will make an exception and refund preorders as long as the request is received prior to the release of the game. This only applies to preorders purchased from your account, preordered titles received or sent through the Steam Trading system cannot be refunded."

For now, PC users will continue raging. And while I think they're being a tad hyperbolic, they have a point.

Patrick Klepek on Google+

328 Comments

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Summoboomo

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Edited By Summoboomo
@mikey87144 said:

Does DRM really work? I've always believed that the people who pirate games never intended to purchase them. It seems to always be the case that DRM hurts the consumer.

The Assassin's Creed DRM worked in the sense that it took a few extra weeks for pirates to crack it, and those two extra weeks were a valuable window to sell the game, but in the long run no, not really. With Ubisoft's DRM, you usually end up with pirates getting better gaming experiences than paying customers.  
 
It's unfortunate, but at least pirates are looking out for themselves and paying customers alike, in that there's already an offline-mode crack available.
 
e: that was a lot of fucking commas what the hell is wrong with me.
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Rongaryen

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Edited By Rongaryen

I avoid this whole issue by not buying or playing Ubisoft games.

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Anjon

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Edited By Anjon

I don't think any DRM is uncrackable. Are there any games that haven't been cracked by pirates? Every once in a while you'll hear a funny story about "wacky" anti-pirating measures like phsyics-breaking Batman in Arkham Asylum, but even those don't stop people for long. I'd like to say "if games were cheaper, people wouldn't pirate them", but I know that's not the case. Even cheap $5 games get pirated. I think publishers are aiming for an unattainable goal.

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Capum15

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Edited By Capum15
@StingingVelvet said:
I think it's a principle thing for some people.  "I should not have to ask Valve to play my boxed game purchase."  I mean I get that... imagine having to ask Warner Bros. before you watch Bladerunner on a Saturday night, it's a little hinky.  That said on the PC no one can really take your games away, the open nature of the platform means someone will always get those DRM'd games working down the line if there is no official means.  Just like there are mods and tweaks that get old games like Thief to run well on Win7 there will be mods, tweaks and hacks to get Portal 2 running on Win16 if need be.  That's just the nature of the platform and one of its main benefits.  Personally for me buying content on Xbox Live or PSN, closed systems that will be shut down someday, is a LOT worse.
I can see that with boxed games, as that's kinda crappy, but I've never gotten a boxed PC game that needed Steam. All Steam-related games for me have been downloaded from it. Anyway, I agree with your Live/PSN thing, as it's the reason I got the Episodes from Liberty City disc instead of downloading it.

Question, do you need Live to run any games you downloaded from live? Like From Dust. I haven't bought games from it, just some DLC things for Fallout 3 and NV, so I'm not sure how that works with full games.
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Braag

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Edited By Braag

Glad I bought Bastion over this. I was actually looking forward to playing From Dust but all this talk about it being a poor port has put me off, unfortunately.

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StingingVelvet

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Edited By StingingVelvet
@Capum15 said:
Question, do you need Live to run any games you downloaded from live? Like From Dust. I haven't bought games from it, just some DLC things for Fallout 3 and NV, so I'm not sure how that works with full games.
You don't need Live to play the games on the machine you bought them, just on other machines.  You always need Live to download and "install" them though, similar to Steam.  If they shut down Live on the 360 someday like they did the original Xbox and you need to put the games on a new machine, even from a hard drive, you will be screwed.  They might transfer the content over to the next Xbox though, but then you're still on borrowed time.
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Icebuncle

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Edited By Icebuncle

I bought Settlers 7 a little while after it was released. At first I didn' have any problems with the DRM, but two months later I moved to a different country to attend a University. This year I have lived on campus and for some reason the Uni had decided to block all online gaming on the school network, making it impossible for me to start up the game.
So there I sat, more than a little frustrated that I couldn't play a game that I had legitimately bought in a store.
 
I'm sure that a lot of people have been in the same situation as me, and I don't understand how Ubi fails to realise that they are pushing their customers away. Their "War on Piracy" ends up punishing legitimate buyers even more than the pirates. People will always find ways to crack games and can enjoy them as they want, while the buyers are left with rediculous restrictions. Does that seem right to them?

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Danda

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Edited By Danda

I only bought From Dust because I believed their bullshit about it don't having DRM. I won't fall for that next time. 

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Dagbiker

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Edited By Dagbiker

THis is BullShit We Should RIOT

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haggis

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Edited By haggis

"The key phrase here is "for that session," whereas Ubisoft's original statement suggested "no sessions.""
 
Ehhh ... not really. At least that's not how I read it. I read it as logging in each session. It doesn't make sense otherwise. I can see how it could be misread, but I don't think the statement necessarily implies what is suggested here. I know gamers don't like this, but Ubi said that it was doing this on a case-by-case basis. I can imagine some frustration, but the over-the-top anger about this seems a bit silly to me.
 
"That said, Ubisoft has no one to blame but themselves for this situation."
 
Ehhh ... again, no. Gamers asked for clarification, and got it. They didn't like what they heard. I like the sly justification offered by Klepek for the torrenting of the game, though. Never realizing, of course, that that's the point of the DRM in the first place. Everyone knows that Ubi is going to use this sort of DRM on games. It's not a surprise. Hell, it's not even inconvenient. People are bitching about the principle of the thing, not that it actually causes them any difficulty. Ubi knows this, which is why they haven't backed down on the DRM.

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mosdl

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Edited By mosdl

@zaglis said:

Yeah, I dunno. Magicka sold like 800k copies. Awful for a 10$ niche digital-only game, right?

800k? Sweet, didn't hear about that. I know Torchlight did over a million before the XBLA version.

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Edited By MrKlorox

This release has MANY more issues that shitty Ubisoft DRM. I mean a crack can easily circumvent the DRM, but there's nothing short of an official patch to fix the frame rate cap and control issues and overall "console backwash" this port reeks of.

@Buzzkill said:

Another reason to stick with Steam over Origin. Valve is a company for gamers who stopped a scumbag publisher. +1 Valve

What the fuck does this have to do with Origin? Jesus Christ, internet, I swear.....

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mrcraggle

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Edited By mrcraggle

Too bad more companies don't think about DRM and piracy like Team Meat.

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Edited By WilliamRLBaker

""On one torrent search engine site alone, there are nearly 2,000 players downloading a "cracked" version of From Dust. Piracy would happen anyway, but it's easy to see how much of that would be fueled by From Dust unexpectedly having DRM."" 
 
Laughable comment really trying to put forth that piracy is fueled by wanting to bypass DRM...when its fueld by wanting to get the game free exclusively. 
 
by the way enjoying this game on 360.
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Edited By jrlyon
@Buzzkill said:

Another reason to stick with Steam over Origin. Valve is a company for gamers who stopped a scumbag publisher. +1 Valve

Oh yeah steam is fantastic. Just today I tried to open up Civ 5 after letting it sit for a few months. Steam won't let me. Has my computer changed? Nope. Has the steam client? Yep. It took it's sweet time updating and restarting itself not to mention posting it's spammy adverts all over my computer while it did and now it won't let me start my game. Yeah, steam's a dream come true. What a marvel!! Yet another way for a company to get between me and the game I bought, spam me with games I don't want to buy and not let me play unless it feels like it or I go through a lengthy debug session with the mods telling me it's my fault unless I can prove otherwise. Needless to say I'll not buy another game on that POS.
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yukoasho

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Edited By yukoasho
@falpatrick said:
DRM is lame indeed but what's worse is the quality of the ports they give us. Remember the Double Agent port?.. Phahahaha, Ubisoft, stop trying to make PC games.  You've already broke my heart :'(
I think Ubi's pathetic always-on DRM (which is clearly not working, as evidenced by no one else doing it) and their pathetic console ports go hand in hand.  They're a company that doesn't really care about PC users, and it's been evident from the start just about.  They're a console company that sees the PC as nothing more than a testbed to see what consumers will put up with. 
 
Honestly, I don't get why they see the need to be in the PC space at all.  They don't want to put in the work to make the games better, and indeed put in work to make them worse.  They really should save their money and be an exclusive console manufacturer.
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Tanstaafl

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Edited By Tanstaafl

@jrlyon: Just to contrast your horrible experience with steam with my own great experience I thought id share my recent story. I just got a new computer, so EVERYTHING has changed, yet all I had to do to get my 200+ gigs of games working on my new computer was copy over the steam directory.. Afterwards every game I started either worked immediately or after updating a couple files.. contrast that with reinstalling 200+ gigs of games or even worse, re-downloading them. That's one of the many reasons why I love steam. I've only ever had maybe 2 issues with steam, Once it failed to update and I had to rename the Steam.new to steam.exe and it was fixed. I can't even remember the other issue it was so minor... I've been with steam since they forced us to switch over from WON.net for half-life 1, so I've been around :-)

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xpgamer7

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Edited By xpgamer7

@digitalsea87: I think it's two things. The feeling that you're being restricted because of something you didn't do and not having the power to still play your game in the case that anything ever happens to ubisoft's servers or to your own internet connection.

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Axelhander

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Edited By Axelhander

I'm okay with always-on DRM in games. Sorry gamers, but freeloaders ruined it for everyone.
 
I'm NOT okay with a dev saying something in certainty then not delivering on that thing, like what Ubisoft has clearly done, even though I have zero interest in From Dust.

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jakob187

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Edited By jakob187

Honestly, a ton of the people who would more than likely be playing this will be somewhere that internet is accessible. Therefore, I still kind of feel like the "always-on DRM" that people are bitching about is just internet bitching happening because it's the internet and people will rage.

HOWEVER, Ubisoft not being clear and/or lying about the policy is pretty fucked. Beyond that, the increase in internet hacking for different accounts would definitely make me as a consumer weary of being online at all times with a game. That seems like a hacker's heaven.

Either way, I'll keep playing it on Xbox 360. It's perfectly fine on there, and from what I am to believe, the game is more stable on there anyways.

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Edited By nivi

@Axelhander: So you're fine even if it doesn't actually stop piracy at all?

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Edited By Rocnael

Didn't buy the game. Glad I stayed out of this mess. 
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W4TSON

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Edited By W4TSON

@brianbeatdown: Couldn't of said it better my friend!

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Edited By laugurinn

DRM + Shitty port = more piracy, now and in the future. Congratulations Ubisoft, you just shot yourself in the dick.

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Edited By chem

I hate the DRM but it's something I can live with. The rumors about the PC version being a crappy port are a real bummer for me. Brad was talking about how the game is great but would benefit from more precise controls (and I love this genre of games) so I pre-purchased on Steam. I feel really cheated (even though I have myself to blame for pre-purchasing like a sucker).

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Edited By BlazeHedgehog
@WilliamRLBaker said:
""On one torrent search engine site alone, there are nearly 2,000 players downloading a "cracked" version of From Dust. Piracy would happen anyway, but it's easy to see how much of that would be fueled by From Dust unexpectedly having DRM.""  Laughable comment really trying to put forth that piracy is fueled by wanting to bypass DRM...when its fueld by wanting to get the game free exclusively.
That's an awfully big assumption on your part. Enjoy your moral high ground, I guess.
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spekingur

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Edited By spekingur

You know, that tsunami shot on the top of the page - having finished the game on the PC I have never seen the tsunamis look that good. Basically looking like it is a wave that is about to crash down. I guess that this must have been one lucky screengrab.

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Edited By Twilightdusk

" Vocal concerns over this type of DRM, principle aside, stem from an incident where hackers brought Ubisoft's authentication servers down, stopping some users from playing Assassin's Creed II." 
 
Wait hold up, I thought the incident was that Ubisoft's servers couldn't handle the large volume of gamers trying to connect to play the game and it crashed, since when did hackers have to do with it?

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Rockanomics

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Edited By Rockanomics

@Spekingur: I was looking at that too and I'm pretty sure it's gotta be concept art.

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zeus_gb

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Edited By zeus_gb

If you don't like the DRM policy of Ubisoft then don't buy the game or indeed any of their games.

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PuppyKisses

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Edited By PuppyKisses

Typical Ubisoft. 
 
Still waiting for Beyond Good and Evil 2...

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Edited By InertiaticESP

I mean we all understand that if it weren't for pirates that this wouldn't be happening.  
 
I'm glad that devs chose to try and impliment a DRM rather than just ending PC development completely. However, if they can't realize that pirates don't have to deal with DRM and paying customers do... 
 
I suspect UbiSoft will not be making PC games in a few years. Half-Life Three will bring a rise in popularity to PC gaming, just like HL2 did, but it might die out after. 
 
It's sad because Steam only just came to Mac recently, so I've only just been introduced to the world of BioShock, Amnesia, etc. Not to mention my favorite games (Infinity Engine AD&D!) Baldur's Gate and IceWind dale are all on PC.

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Brydinut

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Edited By Brydinut

I got this and am super-frustrated with this DRM. One of the only times I've regretted my purchase greatly.

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Edited By Oddsor
@InertiaticESP: I'd honestly prefer it if publishers with a DRM-fetish just got the hell off the PC platform, hopefully the market would open up even more for indie developers or publishers who understand how much of a waste DRM is.
 
I've more or less stayed away from Ubisoft-games for three years now because most of their games have had stupid DRM, so I guess I'll have to keep it up.
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deactivated-5f74090d8a6ae

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360 it is then. 

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spekingur

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Edited By spekingur

@Rockanomics: Yeah, it probably is. The game isn't far off though. It's a pretty looking game and frankly, I can't wait for From Dust 2 announcement :p

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Edited By poisonjam7

That is the EXACT same message Steam gave me when I tried to get a refund. Personally, I have  no problem with the DRM, but rather the poor job of porting it to PC. I'd like to get my money back so I can purchase the 360 version, but emails to both Ubi and Steam have yielded no results.

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BabyChooChoo

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Edited By BabyChooChoo

@PuppyKisses said:

Typical Ubisoft. Still waiting for Beyond Good and Evil 2...

Have fun with that. Don't get me wrong, I'm excited too, but at the rate Ubisoft is going, I can't imagine that game is high on their priority list assuming it's on there at all.

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Edited By Monkeymantjg

I don't buy UBI soft games any more as for the drop in Piracy, easy access and crazy sales make games more accessible through places like steam. EA is coping UBI soft too. I get back from work load up a game (EA products) via PC or Xbox360 and get a message can not connect to server so you cant play the game you bought ...... DRM can be done better but as long as Big Companies push horrible barriers to entry then gamers are going to not buy your shit..... be it game or tag lines about not having an active connection to play the game. Another example is when I bought front lines fuels of war for some reason the Disc read .... error put disc in tray and press enter. apparently the DRM was not set up for windows 7 64bit I bought the game and couldn't play it when I finally get to play I fined the game weak....

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Foxillusion

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Edited By Foxillusion

I purchased a legal copy of from dust and spent the weekend with friends in another city. They've just moved in (no internet). So, I couldn't run the game that I just purchased on my laptop. I'd have loved to show them.

Yeah, there will be internet in this apartment soon, and this situation rarely happens. I get it. But, it's disheartening. I legitimately paid for the game and I'm one of the ones really getting punished for it.

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aldo_q

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Edited By aldo_q

The entire concept of this DRM is shooting yourself in the foot. Sure Ubisoft has a right to do it. But it will never cause better sales, rather worse. For various reasons:

- It does not stop piracy. In fact it will make the pirated copy the superior one as you won't need to be online to play that one.

- It punishes honest consumers.

- It makes the collectability of a game useless. Aside from the pirated copy there is no urge to collect this type of game for collectors. Since it will stop working when Ubisoft pulls the plug. While perhaps not the biggest market, there are a significant amount of people who choose to buy original games not just because 'it's the right thing to do', but also because they are collectors. Their motivation will be a lot lower with this type of DRM.

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Tesla

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Edited By Tesla

I've taken dumps that could make better decisions than whoever is responsible for these moves over at Ubisoft.

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Rowr

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Edited By Rowr

An RTS port to the pc that has a shitty framerate and shitty controls on a mouse. Throw some shitty DRM in, is there really any fucking suprise here that pc gamers are pissed off?

Doesn't even sound worth pirating.

They only fucked themself when they went on the whole assassins creed 2 rampage, with their "UNHACKABLE DRM". Surely they went from say a 10 percent piracy to 75 percent piracy rate for that assfoolery. Just fucking accept that a percentage of pc gamers wont pay for your game under any circumstance and move the fuck on - Most of these piraters are seasoned veterans of gaming and if you dont fuck them around and offer a decent product they will purchase the fuck out of it. Have a look at how well battlefield bad company 2 sold on pc. And that was broken as fuck when it came out on pc.

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Revenant86

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Edited By Revenant86

I Wish Ubisoft would just learn to roll with the punches like everyone else. 
 
Skidrow cracked from dust before it even hit shelves. 
 
  Modern Warfare 2 was Pirated more times than it was actually bought. you know why? Because they we're angry about Dedicated servers. 

This is what happens when you anger the community. They got the Dragon Age 2 Treatment, and they deserved it.

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offsprnvid24

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Edited By offsprnvid24

Another reason I amm glad I play console games!

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jpoon78

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Edited By jpoon78

Ubisoft has lost a sale from me. I almost picked this up on Steam until I learned about their bullshit DRM scheme and even worse how poorly optimised this game is for PC. Lazy lazy lazy liars!

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Alphazero

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Edited By Alphazero

Do people really have computers that aren't connected to the Internet? What do they use them for? Playing King's Quest?

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DrCuddles

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Edited By DrCuddles

This is just the worst way of doing it, my internet's been going up and down lately (fixed it now like) but that would absolutely wreck my game play with this.

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time allen

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Edited By time allen

ubisoft continue to be shitty. shocking.

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mrmud

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Edited By mrmud

I think the poor port with terrible controls and bad frame rates are possibly even worse than the DRM.