Some of the power behind the word "hack" has been lost the past few months, as hacking becomes a routine headline, in the wake of the PlayStation Network attack that compromised 55 million accounts.
Sega's one of the most recent targets, with the company's Sega Pass database getting infiltrated, exposing the personal information (names, emails, encrypted passwords) of 1.3 million customers.
"We are deeply sorry for causing trouble to our customers," said a Sega spokesperson to Reuters. "We want to work on strengthening security."
Of course, that's what every company says following a hack. Sega did note the passwords were not stored in plain text. Sega Pass has been down since June 16.
More interestingly, noted web troublemakers LulzSec, who've been making headlines the past week or so by bringing down various online game services and websites, has offered Sega help.
"We want to help you destroy the hackers that attacked you," said LulzSec on Twitter. "We love the Dreamcast, these people are going down."
Something tells me they won't be calling.