After today's relatively surprising reveal of the Xbox One's $499/€499 price point, the ball was in Sony's court to either match, exceed, or undercut Microsoft's pricing. The price of the PS4 was likely decided weeks ago, of course, but there was still plenty of anticipation before Sony's press conference as to precisely how much their new console would cost. Well, now we know: the Playstation 4 is going to run you $399/€399, or 349 pounds in the UK.
Maybe you didn't hear me: the PS4 is going to cost $399, a full $100 less than the Xbox One. And Sony's also promising to fully respect the rights of gamers to sell, trade, and lend games between themselves.
Alex will be back in a bit with a more thorough writeup of Sony's conference, but for right now, all we can say is that Sony has opened up on Microsoft with some serious firepower with their E3 showing. This is gonna be an interesting year!