Sackboy gets edgy in this baffling piece of promotion for LittleBigPlanet.
Sackboy doesn't look like he can do very many push-ups.Apparently Sony isn't messing around when it comes to making sure that everyone on this regulation-size planet knows all about its LittleBigPlanet. While it's certainly going broad spectrum, it would also seem that extra-special attention is being paid to the quote-unquote tastemakers out there. In a move that's too clever by half, Sony has hooked up with the coke-loving Williamsburg hipsters at Vice Magazine to produce a promotional LittleBigVice Magazine, something the folks at Wonderland stumbled upon at their local coffee shop. It appears to take the basic layout of Vice, substituting Sackboy for the usual assortment of scruffy indie rock kids. It's a little unnerving to see Sackboy posing in one of those filthy-by-inference American Apparel ad, but I have to admit, it looks pretty thorough.
It's a real peculiar pairing, considering the usually severe content of Vice. I have to imagine there are none of the snarky fashion critiques, first-person drug stories, or non sequitur porno reviews that comprise most issues of Vice. Like a lot of the marketing that Sony has put out there for the PlayStation 3, the real question I find myself asking is why does this exist? I can appreciate Sony's apparent desire to try some real left-of-center advertising, but is a divisive pop-culture fringe publication the best way to get to the hearts and minds that it seems to need more of? This doesn't seem like the kind of cred Sony needs to push more copies of LittleBigPlanet.
