This year really seems like COD's last year to not have to innovate. Don't get me wrong, I'm going to buy the game and have tons of fun for a couple months. But MW2 seems like the last game in the series to have made pretty significant changes, and it's gonna take even more drastic changes to keep people from hopping ship. Competition from Battlefield will force improvement, and sadly I don't think Treyarch can hold up for next year.
We all saw what happened with Halo's decline and COD's rise. I see that sort of situation happening again very soon...
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