As I'm sure most people know, Pepsico has a agreement with Activision Blizzard where their games are marketed exclusively to Pepsico consumer products, Pepsico will also promote Microsoft games from time to time. This is not uncommon as Dr Pepper/Snapple has a very similar arrangement with EA. While I am neutral of the whole issue of cross promotion giving in game incentives for buying products that can help players with certain games, I can't deny that it can certainly help consumer companies if things work out.
As a pepsico employee who works in the field I've never seen so many Doritos family size bags sell so quickly with the Double XP promotion, at least not since the Star Wars Special Edition bags from the late 90's that had those bad ass holographic cards in them. Most Wal-Mart's that had over 60 cases of those Doritos promotional bags cross docked to them sold out within 2 weeks. Each of those Doritos cases holds five bags each.
Now it's also been very helpful to the Mountain Dew brand as 12 packs of those have sold very well also. Not so much the 18 packs or 20 packs because there seems to be a certain cutoff point as to how much people will spend just for double xp. The game fuel flavors have sold like ass though and most of them have been sent back to the plants as far as I know.
While I realize this has nothing to do with the game itself, I thought that some people might find this info interesting.
Log in to comment