Recently got into the GoG Galaxy 2.0 beta (also apparently applied for it at some point).
For those unaware, Galaxy is GoG's launcher. Yeah... nobody used it. Galaxy 2.0 is a revamp of it that is supposed to aggregate all other stores and launchers. So the idea is that you would chat with your xbox friends while you play a Steam game and you can both decide to quit what you are playing and boot up a uPlay game. All without ever launching another dreadful launcher and... I dunno, putting some load on your system that is a drop in the bucket compared to a Chrome tab or two.
Jokes aside, it is an interesting concept. For folk who love Ubi games it can be a bit annoying to either have a pointless hop between launching in Steam and playing in uPlay or needing to maintain two friend lists. And I know that I like being able to see if I own a game as part of gamepass or a humble bundle from years ago or even just something I synced with GoG at some point. Similarly, it is nice to only (really) have one window open and be able to launch Battle Brothers, Satisfactory, or Trials without needing to alt-tab (hitting alt-tab is like driving a nail into your genitals. Clearly)
Obviously, it being GoG, it only really delivers on maybe a tenth of the promise. You can get suggestions to add people to your friends list in GoG (ha ha ha) and it still doesn't pick up Void Bastards from the Windows store. And you probably still want all those launchers running in the background because games update frequently and I know I don't have the patience to wait for an ONI patch to install after double clicking the entry.
But still. With certain high profile launchers missing many basic features (let's call them "Shmepic") and others being bloated with anime titties and influencer spam (let's call them "Feam"), I kind of really like the idea of not dealing with either. I can look at the games I have installed with no commentary or judgement at all. And I can do a quick grep for a game I am suddenly in the mood for without having to see the last time it was on sale or a link to a blog post about the sequel.
And, as a consumer, I like the idea of not having my save games or social networking tied to any one store front (it being run by GoG/CD Projekt kind of negating a lot of that...). And in that context, why do, or even should, store fronts provide those capabilities? I never would have asked EB or Best Buy to hold my memory card or 8 MB USB stick (I was a high roller) for me. Yet we have become trained to expect the people we bought the game from to do so (and, to be fair, it is awesome. Still kind of annoyed I forgot to back up my factory when I reformatted to fix the Windows Store).
Optimally this would be provided by a third party. In practice I trust CD Projekt with a cookie to various accounts I have 2FA set up on a lot more than whoever owns xfire these days. And when they are all going to just shove it on a discounted bit of amazon's cloud storage anyway?
Similarly, it is pretty obvious GoG are never going to be able to provide seamless chatting between PSN and Origin players for obvious reasons. But I think this is a pretty big step in the right direction and is something people clamor for every few years when another chat client becomes popular (I was the guy who wanted PS3 support for jabber...). Most of Steam's momentum and vitriolic defense these days is simply because people don't want to deal with having friends on different platforms or balancing purchases on multiple accounts. If a third party service let me know who I gave money to for Mechanicus and synced my saves between a GoG and Steam version of Max Payne 2 (who would be dumb enough to buy that game five times...)? Then we could hopefully actually focus on the real problems like shitty regional pricing and whether we are pro or anti 8000 Year Old Vampires.