The problem with MS making all these changes is that on the one hand you can say they listening to their customers, but after a certain point it just makes them look needy, uncertain and lacking any belief in their vision. Too much vacillating says that they have no confidence in what they are doing and this will make people reluctant to buy their console.
Companies, tech companies especially, are supposed to be visionary. Companies like Apple now and Nintendo in the past have created products their customers haven't asked for but which they believed would be loved. They stuck to this vision and were rewarded. Microsoft had a vision, but now they have abandoned it,and are letting themselves be battered by the ever changing winds of internet opinion which is worrying.
This Kinect policy is the worst example of that. Not because developers won't make games which integrate it, but because it begs the question, 'If I don't need this thing - why are you making me buy it?' Most gamers are not interested in Kinect, either because they don't want to play motion games, or because they bought one last time and they refused to be fooled again ( sure it sold a lot of units, but how many of those things are plugged in now, and how many people would be prepared to buy a new one).
What MS are saying with this move is that they have no confidence that Kinect2.0 has they potential to excite gamers. If they believed that it was really a product people wanted they would back it. Ignore all the talk about security and spying, if the Kinect turned out to be a must-have, exciting innovation, people would forget all their concerns. If the experience is worth having, then in my experience gamers will forget their concerns, and pay up. What MS are saying with this move is that they don't believe in the Kinect, just like they have refused to back the rest of their vision.
Because what MS seem not to understand is that people are vocally opposed to the Kinect not just because of security concerns but because they just don't want a Kinect. If the Kinect was the only way for consumers to play the hottest games, they would forget in an instant about being photographed by NASA while they are in their underwear and plug it right in.
This makes this decision even worse for MS, unless it is a stepping stone on the way to a sku at the same price as the PS4 without Kinect. Otherwise it makes no sense tactically. What you have now is a section of the community who want nothing to do with Kinect but if they choose an Xbox One are faced with 20% surcharge over the PS4 for the peripheral they are never going to use, and doesn't need to be taken out of the box. That isn't going to sell any consoles.
p.s. I wonder if the Edward Snowden revelations have had anything to do with this climbdown. It would be interesting to know if they would have felt forced into this move if the NSA hadn't been in the headlines for the last month.
Log in to comment