The MMO gaming industry functions very similarly to the rest of the video game industry, except that it thrives on the ability to attract and retain customers, as a result it has both the effects of a service and a product. As a result, there are some similar issues with journalism, selling out, and the specter of impropriety. Recently editor-in-chief of MMOHut was fired and taken up by a different MMO review site, MMOBomb, and his story brings to light some of the growing pains that the MMO industry might need to fight through as it forges its way into the gamer audience and limelight.

Link, via MMO Anthropology.