I have to say i saw this one coming. Being independent is hard, and trying to keep something fresh and "clean" is even harder.   
I'm ok with paying 5 bucks a month (i won't go for the yearly...it's a lot of money in one shot). I'm lucky to have a job (several, actually), and these guys have been making those easier by offering quality entertainment for free. I think it's time to give something back.  
I really don't care for the features, really. I mean, i don't have a smartphone (or even a dumb one), so the mobile site makes no difference. I won't be downloading any of the HD videos, because i'm not used to download anything really, that's what streaming is for. I could live with a splitted podcast, and i really don't know if the time zone will let me even watch the live show. I'm not sure i agree with ads for the monthly subscribers and not the yearly, but AdBlock has been disabled on the site from the beginning... bring the ads.  
The way i see it, it's a job they are doing, and some may say "well, they play videogames", but it's never that easy (i work in a place where i'm around videogames all the time and it's no walk in the park), so if they provide a service, they should be paid. And if the service is THIS GOOD... well, you get the point. 
 
And to think that it doesn't apply to GB alone, but to the other sites (specially Tested, which i got used to visit everyday now... those guys are a real dynamic duo), makes it even better. I'm not familiar with CV, SC or AV, but from what i saw yesterday, they are all really cool guys... (and Babs... love!). 
 
So (even though GB still won't accept my money) i'm gonna support the site, and will be happy to. 
 
They've been there for me in those long bus rides, i'm here for them. 

I can spend five buck on my favorite site even if I would rather see an increase in advertising. As it is now I can't know if my buck is going to Comic Vine (ugh). If there was advertising, I would be sure that the money would go to Vinny Caravella. I've already watched a million hours of video on this site. They could have made a fortune.

Amen to that.

Once the fucking bank releases my funds, I'll be right there with you.  

"  just..... more focus on the sites and less on mobile stuff. smartphones might be all the rage, but they are also not cheap and i don't really know what subset of Whiskey visitors want to see the endurance run, or do quests on their mobile. "

" @Digi7alS3lf: NO ! all IPads are WRONG ! (and i'm known to saving Italic to when it matters) "