People keep looking to iOS as a model for the emerging Windows 8 ecosystem, and while I can see the reasoning behind that (the iPhone app store being far and away the most successful walled garden as of yet) I think the better comparison is with the Mac App Store. No mac user is obligated to participate in that ecosystem just by using a mac, but nonetheless it's proven so successful an ecosystem that I hear of people freely buying the same application a second time or more just to insure that they may access that software through that environment. At no point is a developer "forced" to put their software on the mac app store, but it's fast becoming financial suicide for him not to do so regardless. Yet at the same time, I see developers getting increasingly frustrated at the restrictions that environment places upon them—your app's never going to be featured or significantly promoted if it's too expensive for apple's tastes, your app has to be sandboxed, and so on and so forth. There's better literature on that subject freely available elsewhere online that discusses the matter more thoroughly.
This is the pattern I see the Windows Store fitting into more appropriately. At best, it remains like the Mac App Store, and at worse it only moves even more towards a walled garden approach. It's true that with Windows 8 itself Microsoft is allowing people to still "live" on the desktop, but I sincerely doubt that is the final step of their ambitions concerning this new ecosystem. In fact, I'd rather think it only the first.
The desktop continues to persist on Windows 8 because Microsoft is able to recognize that would be a catastrophe and would stop anyone from actually embracing the system. No one is going to embrace an entirely new ecosystem overnight, so Microsoft has already accepted that: they're not forcing anyone to fully embrace (not)Metro right out of the gate. But one has to be utterly delusional to not think their ultimate ambition is for Metro to eventually supplant the desktop. The simple fact of the matter is that they have no financial incentive (and that is the only incentive a company like Microsoft deals with) to deliberately preserve the desktop if there is any possible chance they can replace it with their own environment where they make the rules and get a cut of every transaction. It doesn't need to happen immediately—Microsoft is a patient company. It only needs happen eventually. Maybe not 8 or 9, but possibly 10 or 11 or even beyond that.
Gabe is just being a shrewd businessman and company owner in realizing that Windows is only going to grow more hostile to Valve and Steam as time goes on, and before that ship sinks, he better have another one to jump to. Even if he has to build it himself.
i.e.
@august said:
Bring me SteamOS.
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