It's OK, you can just get a second job.http://www.engadget.com/2005/07/06/sony-wants-you-to-earn-that-playstation-3/@skadave said: I like how a billionaire is telling people that "the Rift is obscenely cheap for what it is."That may be so, but comments like that will NEVER help perception. A company should never tell the public how "cheap" their expensive product is.In the end the market will dictate if the price is right. . . not a corporate spokesman.