PS3: Howard Stringer - no drop in price this year - MS and Wii no
By GrathiusXR 1 Comments
Nintendo is not hurting Sony says CEO Howard Stringer
by XboxOZ360
Well if MS ever needed an opportunity to strike, then now is the perfect time. A definite price drop by Christmas season could see many more 360’s just ru
n right off the shelf than PS3’s this coming holiday season.
Howard Stringer, CEO of Sony said that there will be no price cuts on the PS3 at the moment as they are still well in the red with the PS3 and getting to a point of getting money back on the PS3, he jokingly commented “Not for as long as I live. It will certainly take some time.”
In fact, the PS3 has Sony in the red to the tune of $US3.3 billion as of its annual ‘08 fillings since its launch, a factor that was definitely pushed that way by the godfather of the Playstation Ken Kutaragi. It was he who single-handedly went headlong into expending every cent possible Sony Games had and more on the PS3’s development, even at the request (read demand) of the CEO Howard Stringer himself to pull in the reins.
With Kutaragi basically ignoring the CEO (who basically runs Sony including Sony Games), and blatantly doing as he pleased. Which also include dropping the Retail Price of the smaller PS3 prior to its launch. Something that really ticked Howard Stringer off to no end. As it was loosing money anyhow, let alone at an even lower retail price point.
With Sony so deep in the hole with regards to getting a return on the PS3, they do need to get as much back as humanly possible, yet at the same time, make the purchase an attractive one for not only movie goers, but gamers as well.
The PS3 has followed much the same pattern as the PS2 did initially in its life. Being sold primarily as a movie delivery box rather than a gaming device as its primary function. The PS2 was purchased especially in Japan as a DVD player for many months (almost the first 12 months actually) which saw sales of games be a just small % of sale in comparison to Movies sale alongside the PS2.
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