The stigma thing is a large part. Other things include (keep in mind, like all things, these are generalizations and not 100% hard facts for every guy/girl):
1) that men tend to be more "logical" than "emotional" (not smarter I mean, just factual) so romance is often purely emotional
2) romance stories are often very geared towards women so tropes that are off putting to guys ("perfect" man falls for flawed woman, guys pull out all the crazy stops to beg for affection etc...)
3) men are more wired for sex, women for long term relationships, romance is more appealing to the long term. Young men aren't as interested and older/married men have had their fill already.
4)in the real world, romance is fun for women, work for men. A good life lesson for the youngins here but fair or not, men are still responsible for creating 100% of the romance/planning romance etc... Women get to sit back and enjoy for the most part. Lots of younger/less experienced guys tend to like romance more than experienced guy who know what a PITA real romance is (women often want/assume romance is spontaneous, most of the time it requires a lot of planning and work, unlike in media where random can and does happen all the time). Guys are much easier since as long as your attractive, generally fun to be around and occasionally do nice things (sex, cook, clean, ego boost etc...) than romance isn't really needed in reverse.
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