We're all very excited by EA's new Vorpal Blade from the original Alice game, but it started a discussion, and I'd like your input. 
 
How important is merchandising to you?  What elements of a game inspire you to want to collect things relating to it?  I've seen everything from knitting patterns to collectible toys to hand-sculpted statues to t-shirts, and these could be in relation to any number of games.  (Don't even get me started on the tattoos!)  I'm always left wondering if my particular tastes really reflect those of other gamers, given that I'm not particularly "typical" in any other way.  I like to collect things relating to a strong story, personally, but maybe you're of a different mind. 
 
What does a game have to have for you to want to turn it into a collection?