Expecting the expected: Advertising quests on GB.
By Mrnitropb 2 Comments
Ok, don't let the opening line paint me as more of a dick than I already am.
I've spent part of the weekend researching Whiskey Media. It is actually pretty interesting. The website and twitter has some really good nuggets of information, including the WM tagline "Disproportionally Influential" which is as awesome as it is true; and more fodder for the 9/9 Event. At least it states there will be one.
But the site's ' Advertise With Us' section is great for anyone who stayed away during Marketing 101 (I did in fact fail that class). It specifically points out that they want to leverage a company's product onto the sites as unobtrusivly as possible, with as much user integration as possible. How to do that? Well...
Ever done a QOTW for the site about, say stealth kills or some such? Guess what. You bought that shit hook, line, and sinker. And today so far 1,386 of you (I'm #1216!)have clicked a best Buy add to get points. And i can only expect more of it down the road, in different forms. I would much rather click a bright yellow button, or use a superfluously long word every one in a while, than get yelled at by a Hungarian Drill Sergent.Social Gaming Quests – Empower your brand by having our audience complete a series of clue-based quests related to a specific franchise or concept.
Community Driven Content Contests – Don’t interrupt. Rally. Our most creative and influential contributors promote brand awareness through wiki contests, brand inspired videos and art "
Because so far, the reception has been great! So expect more.