One of my good friends is a professional dancer. When I tell him about my work and that we're about to launch something we've been working hard on for weeks he gets excited for me on launch day. For him, he spends weeks in choreography, rehearsals staging etc. and at the end there's a big performance, celebration and accolades. He expects the same for me. He doesn't understand that here, its just stress, fear and loathing until its out then the question "What's next?" and maybe a clean up of my desktop...