Very good post Nardak. That is exactly how I feel: ads aren't a bad thing, but when it utterly ruins the experience of using the site then that's going to do far more damage long-term.
YouTube skippable ads are good because you're respected enough to make the choice regarding whether you watch it or not. Often I do end up watching it anyway because it's caught my interest, but when an unskippable one comes up I get an immediate feeling of resentment against that product. Not good.
I personally don't use things like AdBlock, I just stop visiting the site. I love Giant Bomb and I've been here virtually since its inception, which is why I don't want it becoming so riddled with ads that people stop joining and people already here start leaving. It can and does have an effect on visitors — I've watched visitor numbers and time spent on the site fall almost in real time as a direct result of implementing intrusive ads on some of my web projects.
Maybe this is a good time to remember that it was being driven by advertising and marketing concerns that caused the original downfall of GameSpot and Jeff being expelled from the company. This is something that should concern people, and pointing towards membership options — which GameSpot also had — isn't a solution. This is a road to ruin if it's not kept in check.
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