The Dudley Moore "honest advertising genius" movie in question was 1990's Crazy People which was partially filmed here in Roanoke, VA (my uncle worked construction on it).
Your eshop purchases actually are tied to your NNID which you can use to recover them if you call Nintendo. Hopefully the new program will eliminate that step. Saves however, are an issue that needs to be addressed during the Wii U's life cycle as we have no real way of backing them up given they're tied to the console itself and can only be recovered if you have your system repaired.
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