It amazes me that companies are willing to lose sales removing them from the #1 online pc game retailer. If I sold games I'd be devastated if dropped from Steam, to actually choose to do so and think you'll come out ahead is amazing. I was actually thinking of paying $20 extra to get FC4 on Steam vs. Ubi reseller because last time I didn't buy from steam I later regretted it, that price difference would've worked out in Ubis favor even when losing money to steam (heck they gotta lose money to other resellers as well and amazingly it's always cheaper to buy from reseller then direct).
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