I am not sure why it took so long for them to come up with this. The esrb has been around a long time and so have online games and content. I am just kind of surprised it took them this long to come up with a system to "define" them. The "online interactions are not rated by the esrb" comment on every game worked well I thought, but hey guess they have to find new ways to expand for when there are no longer boxed media displays on shelfs.