I think that in the gaming media, this is going to be spun as a negative, as if swtor somehow failed, and it going F2P proves this. I really hope Patrick (because we all know he'll write an article on it, if not Jeff) realizes that this is probably the best thing that could have happened for both Bioware/EA and the players.
EA is seeing the writing on the wall, and knows that F2P is the direction the market is going, and is being proactive about adapting to it rather than trying to hold out with an ultimately failed system (with the obvious exception of WoW, though even their numbers are starting to see a sharp decline in the last year or two), unlike other companies like Mystic. The microtransaction shop will allow Bioware to recoup dev costs and allow for further development on swtor, and the lack of a sub fee means not only new players will join in, but players like myself who were subscribers in the past will totally be ok with coming back, even if maybe not all the features we wanted in the game are quite there yet.
I know that last sentence probably seems obvious, but with how swtor has become the MMO whipping boy for the gaming media throughout this year, I will be very surprised if those points are even brought up when they report on this great news.
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