Looking for a Bombcast Moment

The guys were talking about what they would name their middleware. Brad said something about making middleware for, I don't know, maybe skin or flesh or something? All I remember him saying is "and I would name it BioWare" and getting a 'Fuck you' reaction from Ryan.
 
I think it was from a 2010 Bombcast, but I'm not sure.

@ajamafalous: 

05-11-10 The bombcast with Alex and Rorie announcing screened.com. The email that started that discussion about realistic gun violence starts at about 112:52. 
 
(Sorry for the late response, just happened to be listening to this one and it came up. Remembered someone had asked.) 
 
ETA, Fixed the time stamp.