Interactive Trailer
On November 2 2016, Nintendo aired a Direct focused on Animal Crossing: New Leaf which was topped off with an announcement for a Japan-exclusive Miitopia Direct following a few days later on November 5, 2016. Alongside this announcement, they released an "interactive trailer" on the Japanese 3DS eShop which lets players pick a different Mii character which will then affect the kind of trailer they see. A built-in screenshot sharing function then lets them share pics from their own version of the trailer online.
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