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Guest Column: A History of War(hammer)

Guest Contributor Ian Williams offers an introduction to the odd world of Warhammer and explains how Total War: Warhammer represents a departure for the franchise's video games.

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For over 35 years, Games Workshop’s twin fantasy worlds of Warhammer Fantasy Battle and Warhammer 40,000 (or 40K) have loomed over the tabletop gaming landscape. No less influential to miniatures wargaming than Dungeons & Dragons has been to roleplaying, they’ve long served as a British corollary to D&D: Innovative, with just a touch of the derivative to make them familiar to anyone familiar with fantasy or sci-fi, and deeply meaningful to game designers who have now had three generations to stew in the world of design which their influential forebears created.

Still, Warhammer is an odd duck. Superficially, the fantasy world isn’t anything special: There are bland humans, snooty Elves profane, salt of the earth Dwarves, and violent Orcs. Underpinning the Warhammer universe, however, is a sense of the odd. Warhammer’s Old World, a funhouse mirror of early Renaissance Europe displays a startling class consciousness missing in many fantasy worlds; the roleplaying game owes just as much to Michael Moorcock as Tolkien, particularly in early editions of Warhammer in which the dread forces of Chaos are presented as morally agnostic, as liable to enact needed change on a static world as destroy it. It was what mortals did with this primordial force which made it good or evil.

Warhammer owes a deep debt to the heavy metal culture of the 70s and 80s. Not the glam metal culture which took hold in the United States, but the world of the New Wave of heavy metal, the world of Motorhead, Judas Priest, and Iron Maiden. Like that era of heavy metal, Warhammer Fantasy feels acutely working class, and had a sharp sense of class consciousness to boot—the roleplaying game set in the world famously relegates starting characters to largely peasant occupations, mostly via the randomness of “birth”, (i.e. dice). Even the designers of Games Workshop’s glory years fit this aesthetic, with shaggy hair, bad shaving jobs, and ripped jeans in every photo. And Warhammer is deceptively funny for a world where life is cheap and skulls adorn every physical surface; it’s a humor reliant on puns, gallows humor, and bad German (the fulcrum of the game’s fiction is always in the Empire, an even-more-fractious version of the Holy Roman Empire).

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To say that Games Workshop dominated a large section of the gaming consciousness is an understatement. In the UK, Games Workshop largely was gaming. Their stores were everywhere, packed to the gills in the 80s and 90s. Warhammer and 40K dominated non-historical wargaming so much during that period that nobody else could get shelf space in independent stores. If you were a wargamer, you played one of Games Workshop’s games. If you ran or worked in a gaming store, you stocked their stuff and set aside days for people to come in to play, or you lost big money.

With all this dominance, it was curious that, for years, Games Workshop rarely jumped into video games. Until recently they seemed ambivalent towards the mere idea of video games; as a clerk in one of their stores in 2000, I was explicitly instructed to form a sales pitch around Games Workshop’s games being the antithesis of what video games supposedly were: Infinite replayability, social in nature, and creative to the core. “Yes, this is expensive at the outset,” I’d say, “but you can play this forever. What will you get out of a 60 dollar video game, 30 hours?”

Warhammer Armies, Third Edition [Never forget, the 80s really happened. -Austin]
Warhammer Armies, Third Edition [Never forget, the 80s really happened. -Austin]

Where Dungeons & Dragons thrived in the video game space, Warhammer just didn’t seem bothered to even try. This isn’t to say that there were no Warhammer games. There have always been Warhammer games, and even more 40K games (some of them were even quite good). But given just how popular they were, the lack of emphasis on video games seemed glaringly obvious. They just didn’t really come out.

Relying on Wikipedia is quick and dirty, but it illustrates this fact well: Video games based on Games Workshop’s riotously popular tabletop games came out at a rate of less than one per year. For comparison, in roughly the same amount of time, Dungeons & Dragons accounted for nearly 70 video games and expansion packs. Worse, arguably none of them, not even the well-remembered Dawn of War series, became classics in the way certain Dungeons & Dragons games, like Baldur's Gate, Neverwinter Nights, or the Gold Box series have.

So, what gives? The never confirmed (but totally believable) rumor has always been that Games Workshop doesn’t want to make video games which hew too closely to their tabletop wargames. If you can play Warhammer on a screen, so the reasoning goes, you won’t go to the store and spend hundreds on miniatures. It’s the store sales pitch I was instructed to give played out to its logical end—video games can’t replace good old fashioned paint and metal. They probably even shouldn’t, in moral terms.

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A curious thing has happened over the past year and a half, however. The floodgates have broken when it comes to Games Workshop licensed video games. In all, nineteen video games based on Warhammer and 40K have either come out since 2014 or are due for release in the next year.

Why this rush of games? Any answer would be speculative, but there’s been enough turmoil at Games Workshop over the past decade to make some educated assumptions. Games Workshop is publicly traded and has come close to crashing on more than one occasion; it’s not at all stretching credulity to imagine that the last cratering of their stock finally made them realize that their best product wasn’t really their ever more expensive miniatures, but their rich fantasy worlds. Their stores are less visible after several rounds of closings over the years, meaning their mission of having their stores as the vanguard of their sales operations is less effective, especially in an era when brick and mortar sales are contracting everywhere. There have also long been murmurings of a sale, with video game licenses serving as a quick way to increase the company’s portfolio before the cash-out, a scenario which never quite seems to materialize.

An ogre from Warhammer Fantasy Battles. [Please don't yell at me if this isn't actually an 'ogre' unit. -Austin] [[Update: I've been politely informed that this is a giant. Thank you for your patience.]]
An ogre from Warhammer Fantasy Battles. [Please don't yell at me if this isn't actually an 'ogre' unit. -Austin] [[Update: I've been politely informed that this is a giant. Thank you for your patience.]]

Whatever the reason, Games Workshop has been making a massive push into video games. And looming over all of them, in terms of importance and prestige, is Total War: Warhammer.

This isn’t a review of Total War: Warhammer, though it must be said that I enjoy it very much. Rather, it’s important to place Total War: Warhammer in historical context. It is as close to the forbidden 1:1 re-creation of the tabletop game as you’re liable to get. It also “gets” the world's unique blend of humor, grimness, and oddity in a way most Warhammer video games haven’t; little touches, like the dwarves’ Book of Grudges (a book in which the dwarves record every slight, no matter how small, and which adjusts your victory conditions dynamically in Total War) really capture the mood of the universe in a way other games have failed. Simple, effective, and a wonder nobody ever thought of it before.

But the interplay between Total War and Warhammer is deeper than this. Warhammer’s influence has always been felt in the Total War series. It’s in the series’ emphasis on flanking and rear attacks, both things which Warhammer made the centerpiece of its tactical approach to battle. It’s in its points buy system for units, something which Warhammer hardly invented but made standard and expected. It’s in the way Total War’s armies have looked for a decade and a half, now, rank upon rank, with shining spears and centrally placed generals acting as inspirational heroes. Again, not things which Warhammer invented, but things which the wargame underlined and made its own through popularity and accessibility. It is only fitting that Games Workshop and Creative Assembly would finally find one another, wholly and completely. There is, of course, a punchline, as darkly humorous and laced with irony as the output of those Nottingham metalheads who founded Games Workshop so many decades ago. Warhammer is no more.

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Games Workshop killed Warhammer, blowing up their fictional world in an overlong end of the world scenario in 2015. Replacing it is Age of Sigmar, a take on fantasy tinged with overwrought, self-conscious “weirdness” of the sort Jared Leto might play between Joker rehearsals. The Old World, with its gutter aspirational heroes, dwarves-with-mohawks death cult, and cheerful disease demons is no more, blown up to make room for a stripped down, skirmish level game. Games Workshop sadly descended into trademark trolldom years ago, going after fan sites and attempting to gain exclusive rights of the words “space marine” by threatening lawsuits. So it is that fiction meets business plan: Games Workshop can’t trademark orcs, elves, and dwarves, but they can trademark the "orruks," "aelfs," and "duardin" which replaced them.

Games Workshop has a huge collection of oft-forgotten tabletop games.
Games Workshop has a huge collection of oft-forgotten tabletop games.

So it was that I found myself, after hours of Total War: Warhammer, on Games Workshop’s website, hoping to see what the new releases for Warhammer might be. I’d completely forgotten about Age of Sigmar, even though I have a copy upstairs. Total War: Warhammer had rekindled an interest in little ranked figures I hadn’t felt in years, to no avail. I’m positive I won’t be alone in that. The new Total War will sell outrageously, reintroducing old fans to Warhammer or giving newcomers their first taste to the universe by the hundreds of thousands. It will be one of Games Workshop’s greatest video game triumphs, possibly the greatest, and no one can go to their website or stores to buy the game it’s based on. Games Workshop, a company which for the longest time offered scant video game support for tabletop games which begged for the format, finally has a video game which is crying out to be made into a tabletop game. It’s mystifying.

This is the grand shortcoming with Games Workshop when it comes to video games and it always has been. They have simply never taken them seriously, either on their own terms or as a means of pushing their core games. Video games have been adversaries, leeches on the “good” business of models and paints. They’ve been incidental bystanders to Games Workshop’s success. They’ve never seemed to be a full partner to the company’s business. The fact that they scuttled the venerable Warhammer Fantasy Battle a scant year before the greatest marketing exercise for the game in their history is strange proof of that.

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hassun

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Games Workshop's recent extreme willingness to hand out video game licenses is indeed interesting. I wonder if someone at the company was blocking it for a long time.

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lighthaze

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Edited By lighthaze

Good article. I fondly remember Warhammer Fantasy and 40k matches in the early 2000s. While definitely a huge part of my childhood it's definitely one of those hobbies that make me - albeit only slightly - regret the amount of money I spent.

Games Workshop always has been a very strange presence. For me - again, I only played actively in the early 2000s - it always felt like they were only on top because there was no real alternative. Rulebooks (especially their German translations) were often full of errors. Balancing was always an issue. You think it's new that P2W games make the most recent hero always a bit too strong ? Nope, GW did that before with their army books.

Anyway, for me it feels like GW suddenly realized that they have a pretty big problem. Video games are getting even more popular, people in general spend less money, and... 3D printing. 3D printing would kill Games Workshop unless they reduce their prices dramatically.

Total War: Warhammer is a nice idea. I can't play it on my current PC but for me it still feels like that GW should have done this a long time ago. Maybe directly after Medieval II when the Total War series was at it's height. Now, after many not-so-great Total War games people got careful and Real-Time-Strategy has moved on.

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WrathOfGod

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wian illiams

I'm so excited to dig into this article. Everything I've read from Ian has been So Good. Even his inscrutable soccer tweets.

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L1ama

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Early games workshop was so metal that they reached out to offer to do the art for Bolt Thrower's first album

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They went from being influenced by to influencing metal in a pretty short space of time

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Barrabas

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Edited By Barrabas

Every time I see Warhammer fantasy stuff it makes me want to get back into it. I was pretty big on 40k in high school, but I only ever scratched the surface of fantasy. Unfortunately, it's just too big a money pit to justify at the moment.

p.s. I think that's a giant.

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gaftra

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@l1ama: Bolt thrower is my fav metal band whose name is take from warhammer mini

@barrabas:@austin_walkerit is a giant. I think 5/6th edition period before it became a plastic kit

Games Workshop has always been a black hole when it came to marketing and licensing their products. They have a self published glossy magazine that never mentioned any of their licensed products.

The reason for the shift that Ian astutely touches on is the long decline in sales of both warhammer products. Part of the reason for the ending of the Warhammer universe was that sales for that game were cratering. The Age of Sigmar is much more of a casual skirmish game which have really become en vogue within the tabletop community.

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lighthaze

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Edited By lighthaze
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gaftra

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@lighthaze: and that think was solid metal iirc. oh for the days of blunt force gaming

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ian_williams

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The story about me getting really excited for Warhammer Fantasy Battle again before going to the website because I forgot Age of Sigmar exists now is 100% true, by the way. I highly doubt I'm going to be the only one. It's a really strange situation. That's also my giant (Malcolm Weatherbottom III) and my messy stack of games (older Games Workshop nerds are free to gawk at that copy of Dark Future).

One thing I didn't get in there, because it's a little too inside baseball and felt clunky in the context of the piece, is that Games Workshop found themselves in an odd spot with 8th edition. Their prices were so high at that time, Warhammer had dwindled to (I think) 15% of 40K's sales, but 8th was really into big units. So you had this strange dynamic where the last edition of the game was probably the most expensive on both a per unit and per miniature basis. It's maddening.

I'm getting ready to fire up 6th edition with my old crew soon, though, so Total War's gotten me back in. God help me, I'm back in.

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ian_williams

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Edited By ian_williams
@l1ama said:

Early games workshop was so metal that they reached out to offer to do the art for Bolt Thrower's first album

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They went from being influenced by to influencing metal in a pretty short space of time

Oh, hell yes. And it was more than just this. Games Workshop had a small, very short-lived record label. I remember they flogged a band called D-Rok like crazy for about three White Dwarf issues. It was a big deal because the guitarist was in The March Violets.

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Arabes

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Edited By Arabes

I'm really gonna miss Warhammer Fantasy. I have loved that setting for 20 years or more. Never got into the wargaming but I played a lot of the RPG and bought a fair few models. I recently started painting them again. Now that I have more patience they won't look quite so shit :) Also, Shadow the Horned Rat was fucking great strategy game on the Playstation. I always wanted Total War to do something similar and they did!

I'll never forgive FW for squatting the setting. The sales were bad so I complete understand the shit to a simplified skirmish game but the only reason to destroy the setting was to be enable them to license the race names. And that is not cool.

Edit: And that was a really good article :) I got so carried away with irrational geeky anger that I forgot to say.

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forkboy

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@l1ama said:

Early games workshop was so metal that they reached out to offer to do the art for Bolt Thrower's first album

Loading Video...

They went from being influenced by to influencing metal in a pretty short space of time

Wasn't there a Bolt Thrower 7 inch given away with a copy of White Dwarf back in the later '80s? Before my time reading White Dwarf (which would be about 96 until 02 I guess, aka my high school years). I didn't know Bolt Thrower until after I got out of Games Workshop games but they are pretty cool.

The recent release of Age of Sigmar is something I've read about at a remove (ie the Something Awful forum thread about it & the death of GW) and it's been weird. In the sense that the "stripped down" rules really really over-simplified things.

Another thing vaguely related is the popularity of GW in the UK. Ian Williams isn't kidding. It was gaming when I was a kid, they've got a store in pretty much every city in the country, I didn't even know about D&D and tabletop RPGs until I was into my 20s. Fantasy Battle & 40K were trad gaming. There's very little in the way of independent local game shops which seem so familiar in the US. I really regret that. I feel like I'd love to have gotten into TTRPGs as a kid & now I'm in my early 30s & how the fuck do you find a gaming group in your early 30s?

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gaftra

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@ian_williams: That's pretty much right with the trend in fantasy. Once they put 1/2 pt units in which translated to have 200-300+ model armies which translated to a $400-500 investment before any hobby supplies.

GW literally couldn't afford to redo all of fantasy again with that game dying and after they overreached with the Lord of the Rings line.

6th ed was really good with the exception of some of the leadership/fear rules and some lapping things!

I'm real ready to do a deep dive on this.

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Murmur

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There needs to be (there probably already is) a support-group for people who had the realization one day of how much they've spent on miniatures. 3, 7500+ point armies. 2 at 7500+, and 1 at 11000-ish points. And then another, half-painted at about 2000. And these aren't Armageddon-scale models.

I look back on how many miniatures I have, on how extensive my collection is and then I understand why I don't have nice things.

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MikeLemmer

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@arabes said:

I'll never forgive FW for squatting the setting. The sales were bad so I complete understand the shit to a simplified skirmish game but the only reason to destroy the setting was to be enable them to license the race names. And that is not cool.

The worst part about the ending, IMO, is they had the forces of Chaos win and utterly obliterate nearly everything so nothing that happened mattered in the end. Ruthlessly nihilistic to the point of offense.

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The_Tribunal

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Jeez that last paragraph... Self-righteousness and delusion combine to make a toxic business model. Weirdly enough, I am kind of scared of the prospect of this Warhammer project being super successful for CA, mostly because of a selfish fear of seeing the Total War franchise leave history for good.

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Tennmuerti

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Edited By Tennmuerti

Before the Dawn of War series era, Games Workshop did dip their toes into videogames for a bit in the late 90s. A lot of their things were hit and miss. After that period western strategy and tactical games went into a steep decline. So yeah not exactly a lot of fertile ground for them.

Another thing to remember is that a lot of the classic status of D&D games like Baldur's Gate series has a lot to do with the strength of their developers. Imo this is where most of the credit is due. After the 90s surge D&D likewise tapered off. Aside from a few choice titles like BG and Neverwinter, did D&D really thrive in video game space? I would not really feel confident in stating that.

Now Dawn of War series might not have quite the classic status as Baldur's Gate among the video game pantheon, but aside from that? I'd say it's on the level or above any other D&D stuff released. And in the rts/tactics genre it stands pretty tall.

Basically what I am tying to say is that I feel the article paints a bit too much of a dire black and white picture of the Warhammer vs. D&D approach and success in video game space. I'd say they are far closer together in their ups and downs rather then not. Heck they both tried their hand in the MMO geanre with relative lack of success.

.

As for the recent release of floodgates, on one hand yeah it's good that were are getting titles like TW: Warhammer, or Battlefleet Gothic (tho i'd say they both have their fair share of significant problems). But for every one of those we're are also getting half a dozen cheap cash ins with terrible quality.

Why are GW doing it now? The floodgates opening seems to coincide with the temporary collapse of THQ and the super buddy buddy partnership GW had with Relic. That's roughly the time when they started to be more free with the license (or to be precise farmed it out to almost anyone who wanted a go). I'm sure it's not the only reason and may not even be the primary one, but it's a good bet it was a large part of the initiative, (combined with their financial troubles). Make it open, make some money.

.

Will Total War: Warhammer sell outrageously? Not sure. I don't doubt it will sell well. It will sell to the same (strong) niche Total War audience these games always have. A bit beyond that maybe. There is also already some strong overlap with people who like strategy games and the Warhammer fans. Are gamers really going to go out of their way to try get into the tabletop versions? I am highly highly doubtful that was ever going to happen. We are talking about a tiny percentage of a relatively niche audience. In countries in many of which GW has very little to no presence or much of a table top audience.

It's something I am sure GW actually thought about but like all their video game forays determined it would at best drive a few additional sales, not some grand resurgence. (plus this games was in development for a long time now). So in that respect I don't think their attitude is that mystifying either. It's not really a departure but rather business as usual. Just their common apathy to the vg market.

.

Which brings me to the overall tone of the piece. It feels like it's written totally on the back of the very hot TW: Warhammer love. Hot from the oven. Like the person who loves the game, just played it and sat down to write this impassioned piece straight away. An hey, fair, the game is good. But imo it kind of tints the whole perspective in a specific rose light.

I like it actually, it was an interesting read. Just wanted to offer my own more tepid perspective as well. :)

Now excuse me I have to go crush the pesky vampires that dared start a war with me and also fuck them corrupting my shit at the border, time to grind some bones beneath my heavy cavalry.

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august

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As someone who was only vaguely aware of Games Workshop back in its heyday, this is a great and informative fucking article right here.

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ian_williams

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Aside from a few choice titles like BG and Neverwinter, did D&D really thrive in video game space? I would not really feel confident in stating that.

Re: D&D. I'd definitely offer that D&D did far better in terms of classics than just those series. There was the entire Gold Box era, Planescape and Icewind Dale, the action arcade games from back in the day. Your point on the developers being talented is well-taken, but that loops us back around to the floodgates question: it always felt like TSR (and then WOTC) were careful about who they licensed to, while GW takes a somewhat scattershot approach to things.

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Edited By MalibuProfen

Back in 1998 when I got Warhammer: Dark Omen, a surprisingly good and for its time very nice looking RTS game that I'm to this day very fond of, the game came with a coupon for a free necromancer miniature from any nearby Games Workshop store. That single blue coupon with a picture of a painted miniature with a staff and a sword (and skulls!) got me curious enough to visit a GW store that luckily enough was stationed in Rotterdam, where I lived as a kid for a while at the time.

Now, to my recollection the store wouldn't honor the wording on the coupon for some reason that my young and non-Dutch brain couldn't understand, but despite the perplexed start I got interested in the hobby of painting and playing for about seven years from that point forward. Of course even before that I had played Hero Quest, for instance, but that was a self-contained game (with expansions) - nowhere near the money and time sink that Warhammer was. Luckily during the years I only got the 5th edition starter box, a 1k army worth of Chaos Warriors, a 1k army of 6th ed. (Tzeenth) Beastmen, and various Dogs of Wars. Could've been a lot worse.

It must feel weird that there can be no one-to-one cross-promotion to the physical part of the hobby with the release of Total War: Warhammer since, as mentioned in the article, the old fantasy world in question is no more. I wonder how many potential new (and old) people GW could've drawn in to the hobby had they not made such a drastic change. But to be fair, a somewhat similar situation is with the Battlefleet Gothic: Armada, where the tabletop version has been discontinued for a while now even if the 40K universe itself is intact.

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ian_williams

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@murmur said:

There needs to be (there probably already is) a support-group for people who had the realization one day of how much they've spent on miniatures. 3, 7500+ point armies. 2 at 7500+, and 1 at 11000-ish points. And then another, half-painted at about 2000. And these aren't Armageddon-scale models.

I look back on how many miniatures I have, on how extensive my collection is and then I understand why I don't have nice things.

I've got way too many. I can get back in now without financial pressure because I've got full armies, so that's liberating. But in a weird way, the replacement of Warhammer with Age of Sigmar has been liberating, too. There's no pressure to get in on the new releases for WFB, to rework your armies, to adhere to whatever tournament meta is going on in your home games. I mentioned my old crew and I are going in on 6th with some occasional 3rd and it's awesomely free of all that extra "stuff" which historically comes from GW's marketing and tournament teams, even if it's just ambient noise.

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Tennmuerti

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@ian_williams: Hmm, maybe in the 90s I will agree with you (tho an argument could be made that they lucked into it or due to volume). They certainly 100% had a much better offering both overall and in terms of heights, D&D that is.

But after that the picture becomes less clear cut, with both properties somewhat stagnating in vg space. Then GW being super tight assed with the license during Relic (DW) days.

And currently I'd agree with you again, due to the recent floodgates opening a couple years back for Warhammer. GW certainly had a weird rolercoaster of video games in that regard.

That's what's tough about it, is it's not a simple topic imo, nor an area I feel I could speak with a good enough degree of authority personally. There is just so much history, titles, changing people, companies, trends, etc, to try to factor in.

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Maluvin

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Great article.

I will say that one thing missing from the discussion is the relationship to Blizzard and Warcraft. On the one hand it's all Tolkein derived but it's hard not to see the Warhammer influences permeating the Warcraft and Starcraft settings. I have to imagine in ways both positive and negative the stuff Blizzard was doing had influence on Games Workshop's relationship to video games.

That also reminds me that it's probably worth giving special mention to Warhammer: Age of Reckoning. It died in the face of the behemoth that is WoW but still was a major push in terms of exposing more people to the Warhammer Fantasy setting. While my impression it was more of an EA investment than a GW investment I think it's worth remembering in the history of relatively recent Warhammer Fantasy games.

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L1ama

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Edited By L1ama

@l1ama said:

Early games workshop was so metal that they reached out to offer to do the art for Bolt Thrower's first album

Loading Video...

They went from being influenced by to influencing metal in a pretty short space of time

Oh, hell yes. And it was more than just this. Games Workshop had a small, very short-lived record label. I remember they flogged a band called D-Rok like crazy for about three White Dwarf issues. It was a big deal because the guitarist was in The March Violets.

Ha, I had no idea about that. The bit about Brian May in their wiki article is pretty great

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WrathOfGod

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Edited By WrathOfGod

Yep, this article was fantastic.

Thanks a ton, Ian.

I've always had an odd fascination with reading old D&D material, even though I've never played it. It almost serves as a way to further familiarize myself with the tropes of the genre so I could, theoretically, have greater respect for those who turn the tropes on their heads. I'm thinking about expanding that to Warhammer/40K now. Seems interesting.

Edit: I read your linked piece about the best Warhammer games. I, uh...I sort of love the UI in Horned Rat? I sort of love all early-mid '90s PC game boxy UI? I'm bad.

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Tennmuerti

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Edited By Tennmuerti

BTW hey @austin_walker is there going to be a TW: Warhammer QL or what? Also maybe coerce Vinny into showing some Battlefleet Gothic, at least as part of a playdate? GB has been kinda disappointingly not on top of any of the good Warhammer stuff, you guys are all talk but where's the walking?

I'm about to call y'all out on your shit.

(ye ye Homefront busy busy)

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ian_williams

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Yep, this article was fantastic.

Thanks a ton, Ian.

I've always had an odd fascination with reading old D&D material, even though I've never played it. It almost serves as a way to further familiarize myself with the tropes of the genre so I could, theoretically, have greater respect for those who turn the tropes on their heads. I'm thinking about expanding that to Warhammer/40K now. Seems interesting.

There was this great article in maybe the Guardian a few years ago about reading roleplaying game books for pleasure, like you would a novel, and how it frees your imagination to wander in the unfilled spaces which gaming books must allow by design. It was interesting.

@maluvin said:

That also reminds me that it's probably worth giving special mention to Warhammer: Age of Reckoning. It died in the face of the behemoth that is WoW but still was a major push in terms of exposing more people to the Warhammer Fantasy setting. While my impression it was more of an EA investment than a GW investment I think it's worth remembering in the history of relatively recent Warhammer Fantasy games.

I adored WAR. I really did. It fell off mid-game because the events and PvP relied on a critical mass of players which was just never going to be sustainable, but it's still the best early game in a MMO I've ever played. So much fun.

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CheapPoison

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@hassun: GW has had some very backwards idea of running their business. And has accrued quite a reputation for being shit to their customers. Hell, if GW was bigger I am sure they'd get higher hate levels then EA on worse company polls.

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r3dt1d3

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I love Total War and all but saying it's the biggest when Dawn of War 3 has been announced seems like a stretch unless I misunderstood and we're not counting 40k.

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ian_williams

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@r3dt1d3 said:

I love Total War and all but saying it's the biggest when Dawn of War 3 has been announced seems like a stretch unless I misunderstood and we're not counting 40k.

Well, I tried to hedge a bit there. I wrote that it's one of GW's greatest video game triumphs, only possibly the greatest. So we'll see! But you're very right that DoW3 is liable to be a big, big deal.

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CheapPoison

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@tennmuerti: To be fair, for a fan of the Old World this will probably end up being the last hooray.

And to be fair the changes go way deeper on a company level. They have been scrambling on quite a few fronts and changes are felt all over.

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huckleberrysassacre

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Reminder that the EYE Divine Cybermancy guys are making a Space Hulk game. I doubt it will be the same kind of beautiful fever dream that was EYE, but it sounds promising nonetheless.

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WrathOfGod

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@ian_williams: found the article! "The joy of reading role-playing games" by Damien Walter in the Guardian. Thanks for the heads-up!

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Littleg

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@ian_williams said:

There was this great article in maybe the Guardian a few years ago about reading roleplaying game books for pleasure, like you would a novel, and how it frees your imagination to wander in the unfilled spaces which gaming books must allow by design. It was interesting.

That article sounds really interesting, as that was definitely me through the late 80's to the mid 90's when I went to Uni. I would read loads of White Dwarfs (Dwarves?) and the rulebooks, painted a tonne of figures, but I have only ever played a handful of games of either Warhammer or 40K. Love those universes, so it's really sad to hear of GW torpedoing Age of Sigmar for no clear reason.

The whole class perspective of this column struck a chord for me too. I always think the voices the Space Marines get in the video games is a bit off - in my mind they were always the Latin-spouting boarding-school prefects of the galaxy so would be very posh, whereas they come across a bit Ray Winstone half the time when they are voiced in games. GW's fantasy vision was very similar to the RPG I spent most of my youth in - Dragon Warriors (which I've seen @ian_williams posting about on Twitter).

No one has nice teeth in Legend, and no one ever wears a chainmail bikini.

Elves in Legend are not tanned crafters who speak funny. They are the unknowable inhabitants of the otherworld, as likely to kill you in passing as marry you and take you away under the hill for 100 years.

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ShadowSwordmaster

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Great write up about this history.

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ArbitraryWater

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Really interesting article that makes me really want to play Total Warhammer (alas, my PC isn't up to snuff).

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TurtleFish

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Edited By TurtleFish

Really liked this article, and glad to get some perspective on GW from the UK perspective. I've always been a 40K guy, and I really loved the sculpts, but it was just so damned pricey, and so I never really embraced it the way I embraced some of the other miniature games or other hobbies I have/had. But the universe is so bloody bonkers, I find I'm always going back. ("Blood for the Blood God!" :) )

In terms of Total War - I am one of those crazy people that owns and plays every core Total War game. (Well, I kinda fell off the bandwagon with Attila, but I'm definitely getting this one.) The TW game I keep waiting for is Total War: U.S. Civil War. Probably never going to happen though, it's a stretch for the engine, probably wouldn't sell enough in Europe, and Creative Assembly is a UK company, so, they have their own historical priorities to deal with. (Total War: English Civil War anybody? :) )

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catsanddogs

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Thanks Ian, you really nailed it in that last paragraph!

I'm looking forward to playing the new TW. I've always loved collecting and painting GW miniatures, but I've never had much fun actually playing WH:FB or 40k.

Maybe I just needed to find better friends, but I had too many situations where it felt like my opponent and I were playing completely different games. I was really into roleplaying my army in terms of what I thought the characters might do in the given universe that they inhabited, which inevitably resulted in a completely one-sided battle in which my army would get crushed by an opponent who was only interested in winning as quickly and efficiently as possible within the framework of the game's rule system. Some of their models weren't even fully painted!

Eventually I came to the liberating realization that it's okay to like the models more than the actual tabletop game. I've still been collecting and painting GW (and--heresy!--non-GW) miniatures, but now I just keep them under glass.

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ian_williams

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@ghoti221 said:

Really liked this article, and glad to get some perspective on GW from the UK perspective.

I'm American, just to be totally clear! But my mother is an ex-pat who married an Englishman after my parents' divorce. My introduction to GW was when she'd send over issues of White Dwarf because she knew my brother and I played D&D as kids. So I got in early, at around age 12 or so (so like 88-89, around there), though even when the prices were sane it was a little too much for a kid to afford. So we got the rules and made little squares, meticulously measuring before cutting so these hundreds of little squares of paper matched the listed base sizes in the Warhammer rules.

When I did go visit my mother overseas, we practically lived at the local GW store. And there was always a local GW store.

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Cybexx

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@hassun said:

Games Workshop's recent extreme willingness to hand out video game licenses is indeed interesting. I wonder if someone at the company was blocking it for a long time.

Up until 2012 Games Workshop had a totally different licensing model in place. You had to pay a big licensing fee and then you got an exclusive game development license for either Warhammer or Warhammer 40k, which is why you had Relic working in the 40k universe and EA Mythic working in the fantasy universe.

But they got away from exclusive licensing and started making non-exclusive deals with indie developers where they instead get a percentage of the revenue. They curate the licenses to try and avoid having too many games in the same genre and there is an approval process for anything related to lore to make sure the look and behaviour of the characters meet standards and the developer isn't using a location which conflicts with another part of the lore.

The thing I don't know is how the license with SEGA works now. Obviously it is not an exclusive license anymore but I'm not sure if they are using a variation on the indie revenue share license or if SEGA is paying a bunch of money upfront for the license.

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Edited By conmulligan

I don't find Warhammer's aesthetic or tone particularly appealing, but I'm a huge Total War fan and I really appreciate how the fantasy setting has forced CA to shake up the formula. I can't help feeling like I'd be enjoying myself more if they'd created their own fantasy universe, though, and weren't constrained by someone else's IP.

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dropkickpikachu

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The whole Age of Sigmar kerfuffle would be like if GW had destroyed WH40k and exclusively made miniatures based on the Horus Heresy right before Relic released Dawn of War in the mid-2000s. It's baffling what they've done in the name of being able to trademark their own words for orcs, elves and dwarves.

The best thing that could happen for fans of Games Workshop would be for them to get bought out by a company like Fantasy Flight, who has consistently been making better games out of their IP for a long while now.

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deactivated-630479c20dfaa

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I have been waiting for so long for a good Warhammer fantasy game, ever since Dark Omen (Mark of chaos weren't that game) and now it's finally here and it's great, which makes me hope that it sells well so that CA plans to support it for many years to come.

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@tennmuerti: I think I've said this three dozen times across live stream chats and Twitter now, but yes, if I ever have more than 30 minutes to prep TW: WH, there will be a QL. Maybe I'll get a chance to prep it during the long weekend, but who knows, I might have other stuff to get done. That's how these things go.

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falling_fast

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tfw no quick look :(

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AngryForrestt

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Pretty good article, I appreciate hearing someones point of view about GW properties that are not my own, especially since i never felt fantasy was a very good or well balanced game. 40k is still superior....just had to get that in there.

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Tennmuerti

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Edited By Tennmuerti

@austin_walker: Ah sorry I didn't catch you mentioning it during live streams, thanks for the heads up! And I understand some other work has to come first :/

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BladedEdge

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The forbidden nature of the straight 1:1 recreation is..a myth. A massive and overwhelming myth that makes me desperately wish GW would end up getting forced into it. Because despite all evidence to the contrary they are very clearly cling to an 80/90s mentality about such things.

Where as just look at the rise of 'buy in to keep playing" games. Of buying skins, or releasing expansions that add to the game. I mean if Magic the Gathering can have a 1 to 1 online version that's been going strong for 15+ years..and if the last thing I heard on it is to be believed makes them more pure profit then their print-medium..

Imagine, if you will. A way to play with the minis you own, online. Give us the 1 to 1 table top applications. Then go the 'toys to life' route. Put codes for exclusives skins in the boxed products. Tie off entire factions to buying core rule books. Or, you know, just charge similar prices for the off line version of the units.

There are thousands upon thousands of people who 'use' to play 40k. Or, like me, never had the money as a kid..and don't have the time to go play in person even though I now have the money. Potentially hundreds of thousands of dollars just sitting in my and many others bank accounts, because GW won't let me purchase shiny virtual minis to oogle over, bling out and, you know, crash into other people.

It doesn't take a genius to realize that the online audience and the r/l audience do not over-lap nearly as much as you'd think. The online experience is completely differnt then an offline one. Physical figures you can paint, collect, set on a shelf? Bring down and show off to other enhusists? No, that can't be recreated online. But guess what? I and lots and LOTS of other people who would like too, can't do that. Online doesn't pull as hard from the former group as it would bring in the one I'm a part of.

But of course, as the article mentions. The 'forbidden 1:1' is a thing for a reason. Backwards, stupid thinking. They could be as awful DLC/free to play sickening with such a system as they like..and people would still dump massive amounts of cash into it.

Alas. Until, as I said, GW goes under or has some major crisis/shake down..we are never gonna get what people really want. And that sucks.

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