MS Announces Timed Exclusive Deal For Call Of Duty Add-Ons

Kicking off the Microsoft press briefing with a medium-sized bang, as executive Don Mattrick announced a three-year deal with Activision that guarantees all future Call of Duty DLC--including map packs and other add-ons--will launch first on the Xbox 360.   
  
Do note that this deal does not make all Call of Duty DLC exclusive to the Xbox. It merely stipulates that all future add-ons will launch on the Xbox 360 before the PC and PS3. 
 
If you're going to continue paying for Call of Duty DLC on the 360 before the PS3, you'll be able to start this fall with Call of Duty: Black Ops--the first title to fall inside of this timed "exclusivity first" deal.