Giant Bomb @ E3 '10
PREPARATION
DAY MINUS ONE
DAY ZERO
DAY ONE
DAY TWO
DAY THREE
DEMOS / INTERVIEWS
STAFF TOP PICKS
Press Conferences
You can watch archives of all the conferences here.
Microsoft - June 14, 2010 - 10:00am PDT
Don Mattrick unveils the new Xbox 360.- Call of Duty: Black Ops trailer and live demo by Mark Lamia (Treyarch Studio Head).
- Senior VP of MGS Don Mattrick announces timed exclusive DLC for Call of Duty on Xbox 360 though 2012.
- Metal Gear Solid: Rising trailer presented by Hideo Kojima and Shigenobu Matsuyama.
- Corporate VP of MGS Phil Spencer introduces Cliff Bleszinski.
- Gears of War 3 4-player co-op live demo by Cliff Bleszinksi (Epic Games Lead Designer), Rod Fergusson (Executive Producer), Lee Perry (Level Designer), and Tina Wood.
- Fable III trailer presented by Peter Molyneux (Creative Director of MGS Europe).
- Codename: Kingdoms trailer presented by Phil Spencer along with announcement of partnership between MGS and Crytek.
- Halo: Reach campaign gameplay trailer presented by Marcus Lehto (Bungie Creative Director).
- Corporate VP of Xbox Live Marc Whitten and Ron Forbes introduce Kinect features for Xbox 360's interface, movies, music and Xbox Live.
- Video Kinect, a video chat application for Xbox 360, is presented by Marc Whitten.
- Marc Whitten, along with Trey WIngo and Josh Elliott, announces partnership with ESPN for live on-demand sports events through Xbox 360.
- Kudo Tsunoda (Creative Director for Kinect) introduces Kinect games including Kinectimals, Kinect Sports, Kinect Joy Ride, and Kinect Adventures.
- Your Shape: Fitness Evolved trailer from Ubisoft and live demo by Felicia Williams (International Brand Manager).
- Dance Central live demo by Alex Rigopulos (Harmonix CEO), Naoko Takamoto (Lead Producer), and Kasson Crooker (Project Director).
- Phil Spencer announced Kinect launch date of November 4, 2010 with 15 launch titles.
- Phil Spencer announces partnership with LucasArts to produce a Star Wars for Kinect.
- Forza Kinect live demo by Bill Geise (Turn 10 Lead Designer) and Dan Greenawalt (Creative Director).
- Don Mattrick reveals the redesigned Xbox 360 featuring 250GB HDD and built-in Wireless N which begins shipping to stores immediately for $299.99.
Electronic Arts - June 14, 2010 - 2:00pm PDT
Medal of Honor multiplayer demo.- Hosted by John Riccitiello (EA CEO).
- Need for Speed: Hot Pursuit trailer and live demo by Craig Sullivan (Criterion Creative Director) and Matt Webster. Release date announced as November 16, 2010.
- Dead Space 2 live demo by Steve Papoutsis (Visceral Games Executive Producer). Release date announced as January 25, 2011.
- Medal of Honor 16-player live demo by Sean Decker (General Manager EA Los Angeles). Release date announced as October 12, 2010. Beta beginning June 21, 2010.
- Katrina Stratford (EA Senior Director Online) announces Gun Club, a rewards program for EA shooters.
- Battlefield: Bad Company 2 - Vietnam announced as downloadable expansion pack for Winter 2010.
- EA Sports MMA presentation by Peter Moore (EA Sports President).
- EA Sports Live Broadcast announced as a social network for sports games.
- EA Sports Active 2 presentation by Andrew Wilson (EA Sports Head of Development) for Wii, PS3, and Kinect for Xbox 360.
- Peter Moore and Joe Montana present Madden NFL 11 trailer that shows revolutionary gameplay changes for the franchise.
- The Sims 3 presentation by Rod Humble (EA Play Executive VP) featuring new AI.
- Crysis 2 presentation by Cevat Yerli (Crytek Founder & CEO).
- Bulletstorm presentation by Cliff Bleszinski (Epic Games Design Director), Tanya Jessen (Epic Games Producer), and Adrian Chmielarz (People Can Fly Creative Director). Release date announced as February 22, 2011.
- Star Wars: The Old Republic presentation by Mary Bihr (LucasArts) and Greg Zeschuk (BioWare).
Ubisoft - June 14, 2010 - 5:00pm PDT
Tetsuya Mizuguchi conducts Child of Eden.Nintendo - June 15, 2010 - 9:00am PDT
Shigeru Miyamoto gives a live demo of the new Zelda.- Hosted by Reggie Fils-Aime.
- The Legend of Zelda: Skyward Sword trailer and live demo by Shigeru Miyamoto featuring new motion controls, a whip, and a beetle-like item.
- Mario Sports Mix announcement and trailer is shown. Coming in 2011.
- Wii Party announcement and trailer is shown featuring over 70 games.
- Just Dance 2 announcement and trailer is shown. Coming in Fall 2010.
- Golden Sun: Dark Dawn debut trailer is shown. Coming Holiday 2010.
- GoldenEye 007 announced exclusively for Wii by Activision featuring Daniel Craig. Coming in November 2010.
- Disney Epic Mickey live demo by Warren Spector (General Manager & Creative Director of Junction Point) and Adam Creighton (Producer).
- Kirby's Epic Yarn debut trailer is shown. Coming Fall 2010.
- Dragon Quest IX: Sentinels of the Starry Skies announced for North America featuring new connectivity features. Coming July 11, 2010.
- Metroid: Other M trailer is shown. Coming August 31, 2010.
- Donkey Kong Country Returns is announced with debut trailer from Retro Studios. Coming Holiday 2010.
- Nintendo 3DS trailer and presentation by Satoru Iwata including discussion of new connectivity and camera features.
- Kid Icarus: Uprising debut trailer from Project Sora is shown. Coming at launch for Nintendo 3DS.
- Nintendogs & Cats announced for 3DS.
- Satoru Iwata announced several partnerships with publishers and developers working on titles for 3DS including DJ Hero 3D, Professor Layton and the Mask of Miracle, Kingdom Hearts, Saints Row, Madden NFL 11, FIFA 11, Samurai Warriors, Dead or Alive, Resident Evil, Batman, Assassin's Creed, Ridge Racer, and Metal Gear Solid.
Sony - June 15, 2010 - 12:00pm PDT
Gabe Newell surprises everyone by announcing Portal 2 for PS3- Hosted by Jack Tretton (President of SCEA)
- Kaz Hirai (President & Group CEO of SCE) spoke about the importance of 3D innovation and that 20 3D titles will be on PS3 by March 2011 including MotorStorm: Apocalypse, The Sly Collection, Mortal Kombat, Crysis 2, Shaun White Skateboarding, Tom Clancy's Ghost Recon: Future Soldier, TRON Evolution, and NBA 2K11.
- Killzone 3 gameplay demo in 3D presented by Hermen Hulst (Guerrilla Games). Coming in February 2011.
- Jack Tretton spoke about the continued success of PlayStation 2.
- PlayStation Move presentation by Peter Dille (Senior VP of Marketing & PSN).
- Sorcery live demo utilizing the PS Move by Christian Busic (Creative Director of The Workshop).
- Tiger Woods PGA Tour 11 with PS Move live demo by Andrew Wilson (Head of Worldwide Development, EA Sports).
- Heroes on the Move debut trailer from Nihilistic is shown featuring Jak, Daxter, Ratchet, Clank, Sly, and Bentley.
- Peter Dille announces partnership with Coca-Cola which will have PS3 and Move promotions featured on Coke products during Holiday 2010.
- Kevin Butler made an appearance to discuss the importance of games in the motion control battle.
- Peter Dille announced price points for Move starting at $49.99 for one controller and bundles up to $399.99 with a PlayStation 3 and Eye.
- Jack Tretton announced new PSP television campaign featuring a character named Marcus as a foil to Kevin Butler.
- Invizimals for PSP, an augmented reality game using the PSP camera announced at E3 2009, was brought up again.
- God of War: Ghost of Sparta debut trailer from Ready at Dawn is shown
- Jack Tretton announces over 70 new PSP titles by the end of 2010 including ModNation Racers, Ace Combat: Joint Assault, Gravity Crash Portable, Dragon Ball Z: Tenkaichi Tag Team, Hot Shots Tennis: Get a Grip, Madden NFL 11, Patapon 3, Fat Princess: Fistful of Cake, Tetris, EyePet, Piyotama, Kingdom Hearts: Birth by Sleep, The 3rd Birthday, Persona 3 Portable, Ys: The Oath in Felghana, and Valkyria Chronicles II.
- LittleBigPlanet 2 gameplay demo by Alex Evans (Media Molecule).
- PlayStation Plus announced as a subscription-based PSN with exclusive premium content and features such as beta invites, discounts, automatic downloads, time-limited full game trials, Qore, cross-game chat, and free games that will be available for as long as you keep your subscription active. A one year subscription will cost $49.99.
- John Schappert (COO, Electronic Arts) announced exclusive content for the PS3 versions of Medal of Honor and Dead Space 2.
- Medal of Honor multiplayer trailer and features presented by Greg Goodrich (Executive Producer). Exclusive special edition announced which includes Medal of Honor: Frontline.
- Dead Space 2 live demo presented by Steve Papoutsis (Executive Producer). Exclusive special edition announced which includes Dead Space Extraction.
- Portal 2 announced for PS3 with Steam Cloud and Steamworks support by Gabe Newell (Co-Founder, Valve) with trailer shown.
- Final Fantasy XIV trailer was shown by Square Enix.
- Mafia II will have exclusive content including missions only on PS3.
- Assassin's Creed: Brotherhood will have exclusive missions only on PS3 as well as a PS3-only beta. A multiplayer trailer was shown.
- Gran Turismo 5 trailer is shown with an announced release date of November 2, 2010.
- inFamous 2 debut trailer is shown and announced as coming in 2011.
- Twisted Metal is announced for PS3 with a debut trailer and live demo presented by David Jaffe and Scott Campbell (Co-Founders, Eat Sleep Play).
Konami - June 16, 2010 - 1:00pm PDT
Naoki Maeda enthusiastically describes DanceMasters.- David Daniels (Head of U.S. Marketing) welcomed every one and introduced a montage trailer of Konami products.
- Shinji Hirano (President) spoke about the importance of original IP and partnerships with developers that provide opportunity for Konami in today's economy.
- Def Jam Rapstar trailer presented by Nick Perrett (CEO, 4MM Games) and Russell Simmons (Founder, Def Jam).
- Lucha Libre: AAA Heroes del Ring trailer presented by Federico Bayer (Director, Slang) along with La Parka, Silver King, and El Elegido.
- Saw II: Flesh & Blood trailer presented by John Williamson (Producer, Zombie Studios).
- Ninety-Nine Nights II's new features were presented by Tak Fujii (Producer). It's an "EXTREEEME" hack 'n' slash. Check out the trailer, or you'll be sucked.
- Otomedius Excellent announced for North American release for Xbox 360 with a trailer presented by Niais Taylor (Asst. Producer).
- Adrenalin Misfits, a snowboarding game, is announced for Kinect.
- DanceMasters, from the creators of DDR, is announced with a live demo by Naoki Maeda (Producer).
- Karaoke Revolution: Glee is announced for Wii with a trailer presented by Christine Catle (Brand Manager) followed by a live demo.
- Mike Pepe (Director of Marketing, Hudson Entertainment) took the stage to introduce four titles from Hudson.
- Beyblade: Metal Fusion announced for Wii and DS with a trailer.
- Deca Sports 3 announced for Wii with a trailer.
- Deca Sports: Freedom announced for Kinect with a trailer.
- Lost in Shadow announced for Wii with a trailer.
- Silent Hill announced for PS3 and Xbox 360 with a trailer presented by Devin Shatsky (Producer, Konami) and Brian Gomez (Design Director, Vatra Games).
- NeverDead announced with a trailer presented by Shinta Nojiri (Producer).
- Metal Gear Solid: Rising trailer presented by Shigenobu Matsuyama (Producer) and Mineshi Kimura (Director).
- Castlevania: Harmony of Despair trailer presented by Koji Igarashi (Producer).
- Castlevania: Lords of Shadow trailer featuring voice work by Patrick Stewart, Robert Carlyle, and Jason Isaacs was presented by David Cox (Producer, Mercury Steam).
- Contra, Frogger, Baseball, and Metal Gear Solid confirmed for 3DS by Shinji Hirano (President).
Games of the Show
The games listed below not only include those playable on the show floor, but any game referenced at the show. This would include video presentations, announcements, advertisements, or any other official reference to the game from its developer, publisher, or platform. They are listed mainly according to the publisher of the game, with a few exceptions where the publisher did not attend the show. An example of this would be a hardware company such as Nintendo or nVidia showing a game not developed or published by them. In several situations, games either changed their title or even their publisher before they were released. For historical accuracy in chronicling E3, such games will be listed with their original names and publishers, and linked to the corresponding page of the final game.
DreamCatcher Games
Frazer Nash Communications
The Games Company
Nintendo 3DSO-Games
Game Critics Awards

The Game Critics Awards are decided by an independent group of North American media outlets. They have selected the most promising games of each Electronic Entertainment Expo since 1998, and have thus become recognized as the most respected "Best of" awards that come out of the annual show. Games qualify for nomination by having hands-on playable versions of the game at the show.
Nominees for the 2010 Game Critics Awards were announced on June 29.
BEST OF SHOW
Nintendo 3DS - Nintendo
BEST ORIGINAL GAME
Dance Central (X360) - Harmonix & MTV Games / Microsoft
BEST CONSOLE GAME
Rage (PS3/X360/PC) - id Software / Bethesda Softworks
BEST HANDHELD GAME
God of War: Ghost of Sparta (PSP) - Ready at Dawn / Sony Computer Entertainment
BEST PC GAME
Portal 2 - Valve
BEST HARDWARE
Nintendo 3DS - Nintendo
BEST ACTION GAME
Rage (PS3/X360/PC) - id Software / Bethesda Softworks
BEST ACTION/ADVENTURE GAME
Portal 2 (PS3/X360/PC/Mac) - Valve
BEST ROLE PLAYING GAME
Star Wars: The Old Republic (PC) - BioWare Austin / LucasArts & Electronic Arts
BEST RACING GAME
Need for Speed: Hot Pursuit (PS3/X360/PC) - Criterion Games / Electronic Arts
BEST FIGHTING GAME
Marvel vs. Capcom 3: Fate of Two Worlds (PS3/X360) - Capcom
BEST SPORTS GAME
NBA Jam (Wii) - EA Canada / Electronic Arts
BEST STRATEGY GAME
Civilization V (PC) - Firaxis / 2K Games
BEST SOCIAL/CASUAL GAME
Rock Band 3 (PS3/X360/Wii) - Harmonix & MTV Games / Electronic Arts
BEST MOTION SIMULATION GAME
Dance Central (X360) - Harmonix & MTV Games / Microsoft
BEST ONLINE MULTIPLAYER GAME
Assassin's Creed: Brotherhood (PS3/X360/PC) - Ubisoft Montreal / Ubisoft
SPECIAL COMMENDATION FOR GRAPHICS
Rage (PS3/X360/PC) - id Software / Bethesda Softworks
Exhibitors
Over 250 exhibitors converged on the Los Angeles Convention Center for the sixteenth annual E3.
- CAP Digital Paris Region
- Capcom Entertainment Inc.
- Casio America, Inc.
- Cavium
- ChangYou.com
- Chengdu Aurora Technology Development Co., Ltd.
- Chengdu CAU Animation Inc.
- Chengdu Digital Medium Industrialized Base Co., Ltd.
- Chengdu Shinze Technology Co., Ltd.
- Chengdu Sofmit Co., Ltd.
- Chengdu Tianfu Software Digital Media Industry Co., Ltd.
- Chengdu Winnersoft Co. Ltd
- Chetu, Inc.
- Children's Miracle Network
- Chinese Gold International Media & Technology Co., Ltd.
- City Interactive
- CJ Internet
- CL Gamez
- Compedia Ltd.
- CompuExpert
- Conspiracy Entertainment
- CPMStar
- CPSOFT
- Crave Games
- Creative Distribution Ltd.
- Creative Mind Interactive Inc.
- Crytek GmbH
- CTA Digital, Inc.
- Cyber Clean Americas
- Cyphergroups Inc.
- G4 Media, Inc.
- Gaikai
- Game Connection
- Game Informer
- Game Outlet Europe
- Game Source Inc.
- GAMEON
- Gamepark Holdings Co., Ltd.
- Gamer Grub
- GamersFirst
- GameSpot
- GamesRadar
- GameStreamer
- Gameworld Distributors
- Gamigo AG
- Gaming and Entertainment Mobile Systems (G.A.E.M.S.)
- Gamtec Technology Development Co. Ltd.
- Gazillion Entertainment
- German Trade Association of Interactive Entertainment Software (BIU)
- Gioteck
- Glass Egg Digital Media
- GPH Co. Ltd.
- Grace Marketing Company
- Griffin Marketing & Promotions
- iBeta Quality Assurance
- IGN.com
- Ignition Entertainment
- IGUGU
- Immerz, Inc.
- InComm
- IndieCade:The International Festival of Independent Games
- Infernal Engine
- Innex, Inc.
- Inspired Instruments, Inc.
- InstantAction
- Intel
- Intergi Entertainment
- InterWorks Unlimited, Inc.
- Iode, Inc.
- Iron Will Innovations Inc.
- Kalypso Media
- Kanex
- Keystone Game Studio
- Knowledge Adventure
- KOCCA (Korea Culture & Content Agency)
- Konami
- Kylotonn
- Lager Network Technologies Inc.
- Lion Works
- Little Orbit
- Little Worlds Studio
- Load Inc.
- Logic3
- Logitech Inc.
- LucasArts
- Machinima
- Mad Catz
- Magic Pockets
- Majesco Entertainment
- Marjacq Man
- Mastermedia
- Mastiff
- Mecca Electronic Ind. Inc.
- Media
- Media Platform
- Memorex
- Mentor Interactive
- Meyers
- Micro Forté Studios
- Mobile Games Pavilion (M.G.P.)
- Mocomtech Co. Ltd.
- MTV Games
- Multiplayer.it
- Music Mastermind, LLC
- MusicSkins LLC
- Paradox Interactive
- Parature
- Parrot
- PayLetter
- Peavey Electronics
- Pega HK Limited
- Penguin United
- Perfect World Entertainment Inc.
- Performance Designed Products LLC
- Playseat
- Playsoft
- Plimus
- Pole To Win
- POWER A
- Price - A Vision Creative Group Company
- Prima Games
- PrimeSense
- Proximo Games
- U.S. Games Distribution
- Uacari
- Ubifrance
- Ubisoft Entertainment
- UBM TechWeb Game Network
- UCC Distributing Inc.
- UNALIS Corporation
- Univenture, Inc.
- U-Way Corporation
- Yedang Online Corporation - YD online
- Yoostar Entertainment Group
- Z-Best Games
- Zeemote Technology
- Zeroplus Technology Co., Ltd.
- Zivix
- Zoo Games, Inc.
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