An MMO developer, and later self-publisher, Turbine first gained noticed with the Microsoft-published MMORPG Asheron's Call , released in 1999; in 2003 Turbine purchased all the rights to AC back from Microsoft. After the 2002 release, and 2005 cancellation of it's sequel, Asheron's Call 2, Turbine turned to licensing classic fantasy franchises, gaining the rights to two of the biggest names in fantasy: the Lord of the Rings, and Dungeons & Dragons.
Dungeons and Dragons Online (DDO) launched in 2006. Although offering a more team-based action style of gameplay than the leading MMOs, DDO failed to gain a significant userbase.
Lord of the Rings Online (LOTRO) launched in 2007 to good reviews, and is assumed (as Turbine does not release subscription numbers) to have a sizable number of players. In 2009, DDO was re-released as a free-to-play title. Turbine reported that subscription numbers after the re-release were the highest yet.
The studio was acquired by Warner Bros. Home Entertainment Group in April 2010.