Bikini Bottom, the main setting for the SpongeBob series, is located at the bottom of the Pacific Ocean. The city has a variety of businesses: stores, manufacturers, and restaurants.
The main road, Conch Street, runs from the downtown area to Reef Theatre cinema. Barnacle Road and Coral Avenue intersect with the main road. Downtown Bikini Bottom is in the most northern point of the city, whereas SpongeBob's house is found in the southern part.
The residents of Bikini Bottom are known as "Bikini Bottomites."