I know most hate this game, but hey, who cares.  
 
http://store.steampowered.com/app/8859/ 
 
When you pre-order on Steam now you get 10% off Bioshock 2 and get 1 for free. 
 
Personally, I'm going to wait for at least a few reviews, I think I'll end up pre-purchasing it eventually but I guess I'll be a little cautious. 

Whoa.
 
How can Steam do these things?

If I wasn't getting it on the 360...

Steam can do this cause their bad ass. And they don't tell people they actually make money off this they tell publishers it charity

Valve just understands business.
First off, the copies they are selling are digital, they're not actually losing anything by selling them so cheap. They know that the people that were willing to pay 50 bucks on release have already paid. They know the people that paid 30 bucks a year later have paid too. Essentially, by selling things for cheaper and cheaper, they're making money out of nothing. Previously untappable sectors of the market are tapped into.

Steam and their epic offers. I think I'll end up getting this one, wanted to try out Bioshock for a long time now :|

You can only gift games if you have a duplicate on steam right?  Because I own a retail copy of Bioshock that I don't think I can activate on steam.

" You can only gift games if you have a duplicate on steam right?  Because I own a retail copy of Bioshock that I don't think I can activate on steam. "

This is another reason why I absolutely love Steam. Though I have to admit Bioshock seems like a weird game for this deal, you'd think most people that want Bioshock 2 have already played/own the original.

" @Geno: Actually it says"Already own BioShock on Steam? Give your extra copy to a friend!"  so it's not just Valve games "

I already own Bioshock 1, and honestly, this game seems like a terrible idea.
 
A bigger promotion would maybe convince me.

Call me cynical, but I wonder if this is a sign that Valve are worried about how this game's going to sell? Let's face it, as popular as Bioshock is you could hardly call it a towering brand like FIFA, which people will blind buy just for the name. Bioshock fans have a vested interest in the story and how it's handled, and if BS2 gets bad reviews it could tank. Almost seems like this should be called the 'Here's The Original In Case This New One Sucks Deal'
 
Or I've been wearing the tinfoil hat a bit too long...

Too bad it's going to suck.

Damn you steam. Got me again.

Hey, they make money and they make the consumer happy. Win-Win.

Thats a pretty sweet deal. But I already own 2 copies of Bioshock 1, I dont need another copy.