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Part ad, part game. Advergames are designed to promote a specific brand or product, usually outside the game industry.
In-Game Advertising is the placement of advertisements for real-world products within the game, sponsored by companies external to the developer.
These games are based off of established licenses, such as movies, comics, or TV shows. Examples are the James Bond 007 and Spider-Man franchises.
A mascot is an iconic character heavily used in the advertising and marketing of a product, franchise, business, or company. Notable mascots include Mario, Sonic the Hedgehog, Ulala, Mickey Mouse, and the Big Daddies.
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