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    In-Game Advertising

    Concept »

    In-Game Advertising is the placement of advertisements for real-world products within the game, sponsored by companies external to the developer.

    Short summary describing this concept.

    In-Game Advertising last edited by DoctorOdds on 08/17/20 08:39PM View full history


    In sports games it is common to have in-game advertisements lining the edges of the playing field. Racing games often have real products advertised on billboards. Some games have implemented dynamic in-game advertising, which allows the advertisements in a game to be updated for players connected to the internet. For a time, this concept was considered to be the future of video game revenue, but it has since fallen out of the spotlight despite continuing to be featured in modern games.


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