I can understand where those journalists complaining about E3 are coming from.
I used to work at a movie theater. Customers would talk about how awesome it must be to work here since I got free movies, and they would always say "you probably spend all your free time here watching movies here, huh?" I'd tell them, "no, not really". When they asked why, I'd ask, "do you like spending all of your free time at the place that you work?"
The fact that I got free movies didn't matter, the point was that I didn't like being at the movie theater, because that was the place I worked. Even when I was off the clock, I couldn't go there without being reminded of everything I hated about working there. It's not a very pleasant experience for me to go out to see a movie, no matter how much good the movie itself was, and regardless of the fact that I can see it for free. I have now associated movie theaters with everything I hated about my old job. To sum up, working at a movie theater destroyed my ability to enjoy them.
To explain the point I'm making here, for journalists, E3 is work. When you look at E3 as a gamer, you can pick and choose the games to read about, to watch videos of, and you can ignore the stuff that doesn't interest you or looks awful. If you're covering E3, you don't get that choice. You have to talk about the game that looks bland and unoriginal, and at the same time the only thing you can think about is how you have so many other games to cover, and you're stressed out because you don't know if you'll have enough time to play all of them AND write articles about them. At the same time, you may not have gotten a chance to actually play the games you wanted to play.
I don't blame them a tiny bit for their cynicism. As a longtime video game fan who has always loved the E3 reveals and games shown, I can still recognize that it must be an absolutely awful experience to actually have to cover it, and I would never, ever want to have to do it myself.
Same goes for the job of being a video game writer in general. I wouldn't seriously want to do it myself. Who the hell said it's one of the most desirable jobs you could have? Not to me, it sounds some parts of it would really suck. Like, Jeremy Parish at 1up has said that he hasn't gotten a chance to get far into Xenoblade, a game that he's really enjoyed, because he's busy covering other games. To me, that sounds awful. I loved Xenoblade, and the idea that I couldn't play as much of it as I wanted to sounds terrible. I'd hate it if I couldn't play the games I wanted to play because I had to cover other, newer games. As somebody outside the industry, I can choose what games I get to play and I don't have to worry about having to play newer stuff. I can spend a month playing Xenoblade because I don't have to play any of the newer games coming out, I'm not forced to play games I don't want to play.
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