Going by the movie logic of moving pictures --> movies, it would fit to go from "controllable media" to "controllies". Alternately, "conbits" or "visibits" for "controllable/visible bits" since we so often talk about them as being 8-bit games, having a 16-bit aesthetic, etc and it fits in with "films" getting their name from being on rolls of film.
I could also see calling them "digital/virtual plays" since being a "video game player" has so many similarities to being an "actor playing a role" in a play. If you want to get really short and lazy with it, you could even call them "acties" since you, the player, are always acting out some sort of role (excluding games like Tetris which have no characters).
Basically, anything that sounds kinda lazy and serves as a shorthand for "what they are" or "what they do" works since that's how a lot of other mediums are named. I mean, we even already do it for most actual video game genres like "Role-Playing Game", "First-Person Shooter" and "Platformer". Even "Walking Simulator" follows this rule, if in a rather derogatory way.
All that being said, I'm fine with "video games" even if it doesn't always fit.
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