We all knew this was happening, and would be happening more and more as Youtubers got more popular (the Bombcast with Jeff Green and Brad Muir had a long, interesting discussion bout this). But what struck me about this promotion was that the people doing the promotion can't say that they're being paid to promote the Xbone. That's straight up not legal, and it seems like we're crossing a line here.
PS: I'm not able to make links "clickable" when posting from my shitty tablet. And I posted this in General Discussion because I think it's a larger discussion than just MS/Xbone, feel free to move it.