Sports games, though you'd never know it based on release schedules and annual income. Most of these games' last major innovations came back in the PS3/360 generation (quiet as kept, even Ultimate Team modes in some form are nearing 20 years old this decade) and even longtime, trusted reporters like Owen S. Good at Polygon can be convinced to write a series of previews hinging on "innovations" like gang tackling that's "best illustrated when a lineman stands up a running back at the line of scrimmage and slows him long enough for a defensive back to swoop in finish him off from the side" that you can watch players share highlights from Madden NFL 16 (or 2010, for that matter) only to complain about the lack of them in Madden NFL 19. This is a classic canard for the Madden series in particular, of course, but the disease infects other franchises in other ways: NBA 2K has become so complicated and specific in its control schemes in the decade since 2K11 that it's practically a full time job just remembering how to dribble-drive, while MLB The Show has mostly looked and played exactly the same since the PS3 era (granted, how much can you really innovate upon a 200 year old sport that your game has already pretty well figured out how to represent?) and the hockey game, well, I'll let Bakalar handle that one.
And it might just be that these games really don't have anywhere to go but where they already are. I'm a self-confessed addict of one of their ultimate team modes, Diamond Dynasty, and in a world where 2K Sports had the same vision for player satisfaction that San Diego Studios does NBA 2K's MyTeam would be the only game mode, let alone game, I'd ever need in my life! There's plenty to complain about in terms of CPU logic, gameplay balance and whatnot when it comes to the various franchise modes, and probably plenty these companies could do to increase immersion (like when Madden 2005 had an actual, AI-assisted radio show that reacted to each week of the season, had call-in segments from players and coaches and could take four or five seasons to repeat...again, that was in 2004!) but why bother when the biggest, most complicated game mode this genre can offer is also by far the least played outside the true novelty sideshows?
Pile on top of all that that nearly every sports has been effectively if not actually monopolized - San Diego Studios makes baseball, Tiburon makes football, EA Vancouver makes soccer and hockey and Visual Concepts makes basketball - and it results in a genre that's irresistible to almost any passionate sports fan who also plays video games yet is more than content to be packaged as comfort food again and again rather than continue to innovate the way they did so exponentially through the 16-bit, 32-bit and HD eras. It's so sad.
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