Everyone should take a quick look at the findings from the Tetris v. Xio Interactive case, where a Tetris clone was found to infringe on Tetris's copyright. The precedent is already there, and the judge concluded that while copying some game elements doesn't constitute copyright infringement, copying wholesale the game design and overall aesthetics of another game, which Zynga is undoubtedly accused of, does.
I don't think EA is out to set a precedent where individual pieces like the OP talks about are copyrightable and grounds for a lawsuit, but rather that wholesale copying of another game in both aesthetics and gameplay design is.
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