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EVHKwick

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THQ Shouldn't Care About the Used Game Consumer

I'm not going to post this to the forums, because I'm sure everyone is sick to death of discussing it over and over. But, yes, I read PA today, and their accompanying news post, including this article. Tycho makes some really solid points about how used game consumers aren't really THQ's customers. I also spent a long time on twitter today discussing #PAgamesdialog with a lot of other concerned gaming folk.
 
My position is simply that video game consumers are spoiled. We've had a medium that could exist with the used game trade for a really long time, and unlike a lot of other goods, like cars, the adjective 'used' didn't necessarily mean diminished quality. Most, if not all, other markets see diminishing value come from used sales. Let's explore the car market for example. When you purchased that car brand new, it had a lot of great qualities, some of which were included because you purchased it new. That buyer's warranty is really helpful if something goes wrong and is a great incentive to buy it new. Used cars, on the other hand, have wear and tear from the previous owner, and won't come with a manufacture's warranty. This is something the consumer knows going into the purchase.
 
The games market is evolving; it will soon be like every other market. And why shouldn't it be? People who use GameFly or purchased used aren't contributing to the developer's profit, so why should the developer treat them the same way? All games will eventually become worth less than they originally were. Look at Halo 2. The multiplayer is no longer functional, not because the new purchase came with access to the multiplayer, but because the game was old enough to put to pasture by MS and Bungie. Now this lifespan is being accelerated to the point of purchase. Now we see an immediately diminishing value as soon as the game is being offered for resale instead of just at the end of its lifespan. For hard-copy games, this is the future. And it is inevitable that all physical game media will be obsolete within my lifetime.
 
My big peeve about all of this is that too many people think they're entitled to multiplayer and developer support for as long as the physical media is usable. What a ludicrous notion.  Developers would be more under fire if they refused to support new games in favor of old, and it just isn't profitable to make sure every game released has a team working on extending its lifespan. 
 
All of this will be null once digital delivery takes hold as the primary source of games. My advice is to suck it up and deal with it. Gaming is an expensive hobby. Until all gaming media is digital, it will continue to be so.

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