I think Star Wars going free to play is a competitive move. With WoW showing its age and obviously that it's running out of ideas with its most recent addition of combat pandas as player characters, there is definitely room for someone to step in.I think they're setting a new precedence and I think with a high profile a expansion at the right time they could convert a lot of people.
And I personally appreciate an MMO that I can play and not have to dedicate entire days to it to make progress.
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