Well, for one there's the fact that Bayonetta and Jeanne are both so innately likeable and cool. They're badasses who actually do badass things that are worth getting excited about and they're both smart asses who love to talk shit. So they both end up feeling like female equivalents of, like, RE4 Leon or even Agent York or something. They are completely on top of any situation, to the point of utter nonchalance through any kind of predicament. And that's just good character writing when you do it right, which they did with Bayonetta. You end up with these two characters who you can't help but sort of look up to because they're just so cool.
I think what makes the fan service feel so not shitty is the fact that it feels natural. Like, the problem with most fan service is that it feels so naked and tacked on. For one, there's the fact that everything Bayonetta does feels very much in her personality to do. And secondly, the fan service doesn't really get at anything. There's some titillation there, but not much. To be honest, there's really more fan service in the sense of seeing the cool character do the badass shit than there is of hot character doing the sexy shit. And the two mostly both happen at the same time too. So you're usually too busy getting all hyped up for how bad you just beat that boss' ass with your perfect umbran witch time climax ultra shot bullshit and getting all excited about her her punching the fucker's shit in in the cutscene than you are about catching a little flash of under boob while she summons that giant hair owl that's going to fly down and rip his fucking head off if you mash on the X button hard enough. That's just my two cents on the subject.
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